01Why the default Shopify title is a liability
Shopify generates product titles for Shopping feeds from the product name field — which is typically written for storefront navigation, not for Shopping intent matching. 'Greens Powder 30-serve' is an internal name. 'AG1 Athletic Greens Daily Nutritional Supplement 30 Servings — Vitamins & Minerals' is a Shopping title.
The quality score difference between these two is measurable and consistent. In Tegra's feed audits, the average DTC account recovers 18–25% impression share within 30 days of applying a structured title template.
[Brand] + [Product Type] + [Key Attribute 1] + [Key Attribute 2] + [Variant differentiator]. Keep under 150 characters. Front-load the most important keyword in the first 70.
02The 152-point audit loop
The full audit covers seven feed layers: titles, descriptions, GTINs, image quality, price accuracy, availability signals, and custom labels. Each layer has a pass/fail threshold and a fix template.
GTINs alone account for more eligibility issues than any other single field. The most common failure: Shopify variant restructures silently break GTIN coverage for existing variants.
- Title: brand · type · attribute · variant — under 150 chars, keyword-front-loaded
- GTIN: required for all branded products — verify after every Shopify variant restructure
- Images: minimum 800×800px, white or clean background for Shopping eligibility
- Price: must match the storefront exactly including currency — even a 1-cent mismatch triggers disapproval
- Availability: in_stock / out_of_stock / preorder must be accurate to the hour during peak periods
Ruslan co-founded Tegra in 2017. Runs the Google Ads practice — feed, PMax, search, attribution. Writes weekly about the parts of paid search operators are afraid to touch.