Google Ads Agent v1.2.0: post-launch optimization with directional discipline
The Google Ads Agent now optimizes live campaigns, not just new builds. The new SEARCH OPTIMIZE mode reads your search term report and walks three directional passes - sense, add, remove - borrowed straight from the production system that manages live spend across 21 brands. Adds and removals are never mixed in one list, because mixed lists are how mass-deletion mistakes happen.
- ✓New SEARCH OPTIMIZE mode: bring a live campaign and a search term report, and the agent runs three directional passes.
- ✓Hard evidence bars on every recommendation: every metric names its window (30, 90, or 180 days), nothing is removed on Google's "Low" labels alone, and anything with a conversion in the lookback window never appears on a removal list.
- ✓Cadence guidance ships with every run: MINE + GROW as a weekly loop, HARDEN as a quarterly cleanup, with the next step named in the closing actions.






















































































