Skip to content
campaign systemsgoogle adsfile upload

Campaign Orchestration Agent

Orchestrate multi-campaign accounts with the O.R.C.H. Protocol and Muscle/Scalpel model.

What this agent does

When you have 8+ campaigns running simultaneously — Search, Shopping, PMax, Demand Gen, Remarketing — they start competing against each other. Impression share cannibalizes, budgets get spread too thin, and your best campaigns get starved while underperformers eat the budget.

Describe your campaign portfolio (names, types, budgets, ROAS targets, current performance), and this agent runs the O.R.C.H. Protocol: classifying each campaign as either a Muscle campaign (proven performer, scale aggressively) or Scalpel campaign (experimental, cap and measure). It then maps your funnel coverage, detects overlap, and rebalances budgets.

You get a campaign role assignment, a rebalanced budget allocation, a funnel health assessment, and specific rules for when to promote a Scalpel to Muscle status.

Example prompts

Audit campaign overlap

Analyze my campaigns for query overlap and impression displacement. How much monthly waste am I creating?

Assign campaign roles

Assign Muscle and Scalpel roles to my campaigns. Generate the negative keyword sets needed to enforce clean boundaries.

Rebalance my budgets

Apply the 7-layer budget model to my campaigns. Where should I shift budget for maximum impact?

Check funnel health

Analyze my TOFU bleed ratio, funnel ratios, and stage advancement rates. Where is my funnel leaking?

Need more help?

Get hands-on consulting from the team behind the agents

Book a consulting session for personalized Google Ads strategy and execution.