Step 1
The Tracking Audit Kit
Run the same 5-layer tracking audit we use on accounts spending $10K-$500K/month. Two hours, start to finish. You'll know exactly what's broken and what it's costing you.
$47
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From audit to scale — your Google Ads mastery track
Each tier builds on the last. Start with diagnostics, move to optimization frameworks, then scale with confidence.
starter
Foundation
Audit tools and scorecards — entry-level diagnostics to identify what needs fixing first.
Step 2
The Account Health Scorecard
Score your Google Ads across 5 pillars - campaign architecture, extensions, negative keywords, conversion setup, and budget health. The same framework from 400+ account audits, now yours to run.
$47
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Step 3
The Product Title Scorecard
The 5-dimension scoring system from 160+ Google Shopping audits and 500+ product feeds audited. Grade every title across search placement, coverage, originality, relevance, and execution - then fix the weakest dimension first.
$47
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core
Optimization
Deep-dive playbooks and systems — working frameworks you can implement in live accounts.
Step 1
The Search Ad Copy Playbook
The C.R.A.F.T. Protocol behind 90+ search accounts and 280+ keywords/account avg. 8 chapters. Every framework documented.
$197
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Step 2
The PMax Setup & Optimization Playbook
The 4-phase protocol behind $184M+ in managed Google Ads spend - engineered to turn Performance Max from a black box into a system you actually control. 160+ accounts. 8 chapters. Every setting, asset, and optimization decision documented.
$197
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Step 3
The Competitor Intelligence Playbook
The intelligence framework behind 18 months of competitive tracking across 160+ accounts. 12 angle classifications. 5 phases. The complete system for decoding competitive strategy and finding positioning territory nobody else has claimed.
$197
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Step 4
The Attribution Clarity Blueprint
8 chapters distilled from 160+ attribution audits across accounts spending $3K-500K/month over the past 8 years - reconciling GA4, Google Ads, and Shopify into one dashboard.
$197
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Step 5
The Demand Gen Creative System
The D.R.I.V.E. Creative System behind $15M+ in managed Demand Gen spend. 8 DR Principles. 5 Sacred Creative Rules. 20 images per brief.
$197
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Step 6
The Complete Tracking Fix Playbook
The same T.R.A.C.K.S. Protocol we run on every new client - 160+ accounts fixed, now documented for you.
$197
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Step 7
The Google Ads Reporting Playbook
You fixed the tracking. You optimized the feed. You built the campaigns. Now you're staring at dashboards wondering what any of it means - and whether the numbers warrant action or patience. The P.U.L.S.E. Protocol turns Google Ads data into decisions. 30 minutes a week. 12 chapters. From 200+ account audits and $120M+ in managed spend.
$197
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Step 8
The Bundle Strategy Playbook
6 modules + complete worked example from 40+ e-commerce accounts. 7 bonuses including 3 page structure templates. Kahneman's behavioral economics applied to e-commerce pricing. Every framework, formula, and tactic documented.
$197
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Step 9
The Landing Page Conversion Kit
The page-type matching system behind 160+ presell page deployments. A 130-point quality rubric. Every format tested and documented.
$197
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Step 10
The Feed Optimization Playbook
8 chapters. Every optimization documented and prioritized by impact.
$197
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Step 11
The Audience Intelligence Playbook
8 chapters. 21 research queries. 7 intent layers. The A.N.G.L.E. Protocol surfaces 380-620 campaign angles per brand - comparison shoppers, persona-specific searchers, problem-aware audiences your competitors can't see.
$197
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Step 12
The PMax Command Playbook
16 chapters. Campaign architecture, systematic creative, and optimization cadence in one playbook. 80+ asset sets created across 160+ accounts.
$347
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professional
Mastery
Complete campaign systems that integrate multiple disciplines into unified workflows.
Step 1
The Shopping Ads System
14 modules. Every protocol from research to deployment. The S.H.O.P. Protocol documented end-to-end.
$497
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Step 2
The Landing Page System
13 page types. 12 modules. Every framework, template, and tracking setup documented from 160+ presell page deployments.
$497
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Step 3
The Search Ads System
The average search account wastes 15-30% on irrelevant clicks. This system eliminates the waste and scales what works.
$497
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Step 4
The Scaling Roadmap
14 modules. 7 case studies. 10 templates. Every threshold documented from 160+ accounts across $20K-500K/month spend levels.
$497
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signature
Command
The complete Google Ads operating system — audit, rebuild, and scale with total control.
Want everything at once?
Bundles give you multiple products at a discount. Check the store for current bundle offers.
Not sure where to start?
Book a free consultation and we'll recommend the right starting point for your account.