Stop guessing which framework to use. One page has them all.
Every metric, decision tree, and benchmark from managing $10M+/month across 50+ brands — organized by funnel stage. Bookmark it. Return to it weekly.
CTR
3.2%
CPC
$1.47
ROAS
4.8x
CPA
$28
CVR
6.1%
CPM
$12.30
AOV
$94
Freq
2.4
LTV
$312
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Four funnel stages. Every framework you need.
Each stage includes benchmarks, decision trees, and tactical checklists pulled from real campaign data.
Awareness
- Prospecting campaign types
- Audience targeting decision tree
- Creative format guide
Consideration
- Retargeting window benchmarks
- Frequency caps by platform
- Engagement metrics
Conversion
- Feed quality checklist
- Bid strategy decision tree
- ROAS targets by vertical
Retention
- Customer list strategies
- Lookalike strategy matrix
- LTV calculation formula
Is this for you?
This is for you if...
- Media buyers managing $5K–$500K/month in ad spend
- In-house marketers running Google Ads + Meta simultaneously
- Agency owners who need a quick-reference ops layer
- eCommerce, lead gen, and SaaS advertisers
This is NOT for you if...
- Complete beginners — assumes basic platform familiarity
- People looking for a full course or tutorial
- Organic-only marketers with no paid spend
Stop Googling benchmarks. Get the whole system.
One reference page. Every framework, benchmark, and decision tree from $10M+/month in managed spend. In your inbox in 60 seconds.