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Free Cheat Sheet

Stop guessing which framework to use. One page has them all.

Every metric, decision tree, and benchmark from managing $10M+/month across 300+ brands — organized by funnel stage. Bookmark it. Return to it weekly.

Free. No spam. Unsubscribe anytime.

CTR

3.2%

CPC

$1.47

ROAS

4.8x

CPA

$28

CVR

6.1%

CPM

$12.30

AOV

$94

Freq

2.4

LTV

$312

0

Funnel stages

0+

Frameworks

0+

Benchmarks

0

Decision trees

What you get

Four funnel stages. Every framework you need.

Each stage includes benchmarks, decision trees, and tactical checklists pulled from real campaign data.

Awareness

  • Prospecting campaign types
  • Audience targeting decision tree
  • Creative format guide

Consideration

  • Retargeting window benchmarks
  • Frequency caps by platform
  • Engagement metrics

Conversion

  • Feed quality checklist
  • Bid strategy decision tree
  • ROAS targets by vertical

Retention

  • Customer list strategies
  • Lookalike strategy matrix
  • LTV calculation formula

Is this for you?

This is for you if...

  • Media buyers managing $5K–$500K/month in ad spend
  • In-house marketers running Google Ads + Meta simultaneously
  • Agency owners who need a quick-reference ops layer
  • eCommerce, lead gen, and SaaS advertisers

This is NOT for you if...

  • Complete beginners — assumes basic platform familiarity
  • People looking for a full course or tutorial
  • Organic-only marketers with no paid spend

What others say

Marketers who use the cheat sheet

Free Resource
“Printed it out and pinned it next to my monitor. Every time a client asks 'what's a good CTR for this?' I just point at the wall.”
SL

Sophie Laurent

Account Manager, paid media agency

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“The decision trees alone save me 30 minutes per campaign setup. No more second-guessing which bid strategy to use.”
RM

Ryan Mitchell

Senior PPC Specialist

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“I used to have 14 bookmarks for different benchmark articles. Now I have one sheet. It's genuinely the most-used document in my workflow.”
AP

Aisha Patel

Digital Marketing Manager

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“Showed this to our CFO when he asked why our ROAS 'only' hit 3.2x. The vertical benchmarks shut that conversation down fast.”
CM

Carlos Mendez

VP Marketing, home goods brand

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“The funnel-stage breakdown is genius. Stopped optimizing awareness campaigns for ROAS and our pipeline tripled in two months.”
EJ

Emma Johansson

Growth Marketer, SaaS startup

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“New hires on my team get this on day one. It compresses months of 'learning what good looks like' into a single page.”
DW

Derek Washington

Paid Media Team Lead

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“The frequency cap benchmarks by platform saved a retargeting campaign that was bleeding money. One change, 40% cost reduction.”
LN

Lisa Nakamura

eCommerce Marketing Director

Free Resource
“Finally know what 'good' actually looks like across different verticals. No more comparing my B2B lead gen numbers to DTC benchmarks.”
MS

Matt Sullivan

Founder, lead gen agency

Stop Googling benchmarks. Get the whole system.

One reference page. Every framework, benchmark, and decision tree from $10M+/month in managed spend. In your inbox in 60 seconds.

Free. No spam. Unsubscribe anytime.