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Every metric, decision tree, and benchmark from managing $10M+/month across 300+ brands — organized by funnel stage. Bookmark it. Return to it weekly.
CTR
3.2%
CPC
$1.47
ROAS
4.8x
CPA
$28
CVR
6.1%
CPM
$12.30
AOV
$94
Freq
2.4
LTV
$312
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