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Free Playbook

Scale your ad spend from $5K to $500K/month without losing efficiency

The exact 5-phase system behind $10M+/month in managed ad spend — distilled from 160+ engagements into frameworks you can apply to your account today.

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Tegra

The AI Ads
Playbook

The system behind
$10M+/mo in ad spend

1Audit
2Structure
3Creative
4Scale
5Automate

$0M+

Monthly managed spend

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Brands served

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Engagements distilled

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In-depth chapters

Inside the playbook

Five chapters. Zero fluff.

Each chapter maps to a phase in the ad account lifecycle — the same sequence we follow across every engagement.

1

The Audit Phase

Diagnose tracking gaps, structural waste, and feed quality issues before spending another dollar on optimization.

2

The Structure Phase

Build campaign architecture that scales from $5K/mo to $500K/mo without collapsing under its own complexity.

3

The Creative Phase

Deploy AI-powered creative testing at velocity. Feed rewrites, ad copy matrices, and rapid iteration systems.

4

The Scale Phase

Increase spend aggressively without efficiency collapse. Budget pacing, bid strategy trees, and audience expansion.

5

The Automation Phase

Automate operations with API-first architecture and AI agents. From rule-based scripts to autonomous optimization.

Is this for you?

This is for you if...

  • In-house marketers managing $5K+/mo in ad spend
  • Agency operators looking for proven frameworks
  • E-commerce brands running Google Shopping or Meta catalog ads
  • Growth teams who want a systematic approach to scaling

This is NOT for you if...

  • Complete beginners who haven't launched a campaign yet
  • People looking for a done-for-you service
  • Want done-for-you? Talk to us instead

What others say

Marketers who used the playbook

Free Resource
“We went from $8K/mo to $85K/mo in 4 months using the structure phase alone. The audit chapter caught three tracking gaps we'd been ignoring for a year.”
RS

Rachel Simmons

Head of Growth, DTC skincare brand

Free Resource
“Finally a scaling framework that doesn't just say 'increase budget 20%.' The bid strategy trees saved us from at least two bad scaling attempts.”
MC

Marcus Chen

Senior Media Buyer

Free Resource
“Read chapter 3 on a Friday, rewrote our creative testing process over the weekend, and saw CPAs drop 22% by Wednesday. Not exaggerating.”
LK

Lena Kowalski

Performance Marketing Manager

Free Resource
“I've bought $500 courses that didn't cover half of what's in this playbook. The automation chapter alone is worth it.”
JO

James Ortega

Founder, eCommerce agency

Free Resource
“Sent this to my entire team. We now use the 5-phase framework as our standard operating procedure for every new client onboard.”
PS

Priya Sharma

Agency Director

Free Resource
“The audit phase checklist found $4,200/mo in wasted spend we didn't know about. Paid for our next three months of testing budget.”
TE

Tom Eriksson

Marketing Director, B2B SaaS

Free Resource
“Most 'playbooks' are just glorified blog posts. This one actually has the frameworks you need to scale without panicking when CPAs spike.”
NV

Nina Vasquez

Freelance Media Buyer

Free Resource
“Chapter 2 on campaign structure changed how I think about account architecture. Went from 47 campaigns to 12 — and performance improved.”
DP

David Park

Growth Lead, subscription box brand

Your next campaign shouldn't start without this.

5 chapters. Audit to automation. The frameworks that took us from managing $1M/month to $10M+/month — yours in 60 seconds.

Free. No spam. Unsubscribe anytime.