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research & strategy
Competitor ResearcherResearch competitors, score differentiation (Blue Ocean 0-100), declare creative pole (Organic vs DR), and produce briefs with UMP/UMS mechanism specificity.
From $0.27 / runresearchResearchfile uploadgoogle ads
160+ client frameworksStructured outputCredit-based
From $0.27 / runresearch & strategyresearchResearch
Entering a category blind is expensive. This agent reverse-engineers competitors, scores differentiation on a Blue Ocean scale, declares the creative pole (Organic vs DR), and produces scored creative briefs with mechanism specificity before campaigns get built.
Quick start
Reverse-engineer 3 competitorsFind the underused angles in this marketBuild an angle map by audience segmentEntering a category blind is expensive. This agent reverse-engineers competitors, scores differentiation on a Blue Ocean scale, declares the creative pole (Organic vs DR), and produces scored creative briefs with mechanism specificity before campaigns get built.
From $0.27 / run
research & strategyresearchResearch
“The research and strategy agent pulled apart a competitor's landing page, ad copy, and offer structure in one pass. I got a gap analysis with specific angles they weren't covering. Turned that into two new ad groups that outperformed our existing campaigns by 22%.”
— Vanessa Okafor
When to use this agent
Positioning context needed before building campaigns
Comparing offers, hooks, landing-page patterns, and message gaps
Entering a category and need paid-acquisition intelligence fast
Stronger angle direction needed before making ads
Creative brief the team can actually use in production
Planning YouTube, Demand Gen, or upper-funnel asset production
Need quantified differentiation scoring before investing in creative
Not designed for
Fine-grained campaign build sheets or upload structuresPure tracking or measurement debuggingFeed optimization or Merchant Center work
How it works
What you provide
Competitor URLs or names
Use product pages, presells, ads, offers, or general market references.
Research objective
Say whether you care most about messaging, offer strategy, gaps, or broader channel direction.
Audience and offer notes
Bring the customer problem, offer promise, objections, and proof.
Channel context
Explain whether this is for YouTube, Demand Gen, PMax assets, or broader creative planning.
Competitor Researcher
Analyzes competitors, scores differentiation, calibrates tone, and produces production-quality creative briefs
What you get back
Research report
A synthesis of competitor patterns, offer structures, and messaging opportunities.
Differentiation guidance
A practical view of what to emphasize, avoid, or exploit next.
Creative brief
A briefing document with angles, hooks, message guardrails, and production direction.
Angle map
A structured view of which angles fit which audience and channel context.
What this agent does
This is the upstream research and creative planning workflow.
It helps you understand the competitive landscape, identify market gaps, define the right hooks and audience framing, and produce production-quality creative briefs — all before campaigns and assets get built.
How to work with it
1
Send competitors and your research question
URLs, ads, or offer pages you want analyzed — plus what decision the research needs to support.
2
The agent extracts patterns and finds the whitespace
Claims, proofs, offers, page structures, and the gaps competitors are leaving open for you.
3
Add your offer context and audience reality
The product, objections, proof assets, and which channel the creative needs to work in.
4
The agent builds hook territories and the brief
Which angles are worth testing, which hooks fit each audience, and which claims need proof or restraint.
5
Hand the brief to your team
Production-ready output covering competitive positioning, copy direction, scripting, asset specs, and landing-page alignment.
What to send
Competitor URLs or market references
Product pages, presells, ads, offers, or general market references to analyze.
Audience and angle context
Use customer pains, proof, objections, and notes on what has worked or failed before.
Channel or asset goal
Explain whether the brief is for YouTube, Demand Gen, PMax asset groups, or broader creative planning.
What you get back
Research report
A synthesis of competitor patterns, offer structures, and messaging opportunities.
Differentiation guidance
A practical view of what to emphasize, avoid, or exploit next.
Creative brief
A briefing document with angles, hooks, message guardrails, and production direction.
Angle map
A structured view of which angles fit which audience and channel context.
See what this agent produces
Real output formats from actual workflows — structured, scored, and ready to act on.
COMPETITOR_ANALYSIS.md
Competitor reverse-engineering
## Competitor Analysis — 4 Analyzed Competitor A (market leader): Claims: "Premium quality", "Handcrafted" Proof: 4.6★ reviews, lifestyle imagery Weakness: Zero mention of plant health outcomes Gap: No functional performance claims Competitor B (DTC challenger): Claims: "Sustainable materials", "Modern design" Proof: Instagram UGC, influencer partnerships Weakness: Aesthetic-only positioning — no utility Pattern: ALL 4 competitors sell aesthetics. NONE sell plant survival outcomes. Market gap confidence: HIGH
BLUE_OCEAN_SCORES.md
Differentiation scoring
## Blue Ocean Scoring — 6 Angles "Plant survival guarantee" 92/100 ★ Saturation: 0% | True whitespace No competitor makes a survival claim "Built-in drainage technology" 78/100 Saturation: 8% | Underused angle Only 1 competitor mentions drainage "Tested on 50+ plant species" 74/100 Saturation: 5% | Underused angle "Artisan-made, one-of-a-kind" 38/100 ✗ Saturation: 62% | REJECT — too crowded "Eco-friendly materials" 31/100 ✗ Saturation: 71% | REJECT — commodity
CREATIVE_BRIEF.md
Production creative brief
## Creative Brief — Indoor Planters Pole: DIRECT RESPONSE Tone: Authoritative + Clinical UMP (why current fails): Standard planters trap water under roots. Gardeners blame their care routine when the container design is the actual failure point. UMS (how we solve it): Patented drainage grid system with 3x root airflow vs standard drainage holes. Validated on 50+ species over 18 months. Hook Territories: 1. Survival proof (before/after root photos) 2. Species-specific results (fern, succulent) 3. Cost of dead plants ($47 avg replacement)
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Put the Competitor Researcher to work
Get research & strategy insights in minutes — structured output you can act on immediately.