Free Operator Pack · Email / SMS

Run Klaviyo from Claude. Without the cliche output.

The May 7, 2026 Klaviyo + Anthropic expansion put Klaviyo’s MCP inside Claude.ai and Claude Cowork. This pack is the install, 20 production prompts, and the CLAUDE.md template that stops Composer from sending a 25% off code to your VIP cohort at 3am because nobody told it not to.

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Pack

prompts · 8 trigger pairs

+ install + skills + CLAUDE.md

Prompts

Autonomous-Flow Triggers

CLAUDE.md Template

MCP Clients

What's inside

Replace Klaviyo's generic AI with brand-voiced output you actually ship.

Built for operators who'd rather hand-write a campaign than ship 'Don't Miss Our Spring Collection' at 7am with their BIMI logo next to it.

Klaviyo MCP install guide

Claude Desktop, Claude Code, ChatGPT Connectors, Gemini AI Studio — exact JSON config + API-key scoping rules.

Claude Skills configuration

The .claude/skills/klaviyo/ scaffold — brand voice doc, banned terms, approval policy referenced by every invocation.

CLAUDE.md governance template (~150 lines)

Voice rules, banned terms, approval gates, AI-SMS sample-match rules, jurisdiction-specific compliance (TX SB 140, VA SB 1339, TCPA).

20 production-grade prompts

Each runs against your live Klaviyo via MCP. Flow audit. Predictive readiness gate. Subject-line generator that loads your voice doc. AI-SMS pre-send classifier with cosine similarity. BIMI deployment walk-through. Yotpo post-migration cleanup. Full prompt text, copy-paste ready.

8 AI-flow trigger+prompt pairs

predicted-churn-soon, replenishment-window, browse-no-purchase, VIP-threshold-crossed, cart-abandoned-3hr, post-purchase-affinity, inactive-90d, high-CLV-no-purchase — for autonomous lifecycle.

Open / CTR reframe for the agent-to-agent inbox

Reply rate. CTOR. Inbox-placement rate. The composite engagement-signal score Apple/Gmail AI can't distort.

The non-obvious bit

Why most Klaviyo AI deployments produce subject lines you have to rewrite

No brand voice document loaded as context

Composer’s Agent Guidance field accepts a tone document. Most operators leave it blank — and get cliche output. The 1,500-word voice doc template is in the pack.

No sample-match validation on AI-generated SMS

T-Mobile fines up to $10K per SHAFT-flagged content violation. AI improvises. Registered samples don’t. The pre-send classifier prompt is in the pack.

No predictive-readiness check before flow design

Klaviyo’s predictions need 500+ customers + 180+ days. Below the floor, every “predict and send” prompt produces garbage. The readiness gate is in the pack.

Is this for you?

This is for you if...

Klaviyo operators already running Claude Desktop or Claude Code
Ecom / DTC brands sending $50K+/yr in email-attributed revenue
Teams who tried Klaviyo's Subject Line Generator and rewrote the output
Operators preparing to enable Composer or Customer Agent autonomy

This is NOT for you if...

Non-Klaviyo ESPs (this is Klaviyo-specific — Mailchimp/Iterable need different prompts)

What others say

Marketers who used it

Free Resource

“The CLAUDE.md template is the actual artifact. Every agency stealing the rest of this content is missing that one file — and that's the one that prevents the 200-hallucinated-negatives failure.”

Sophie Laurent

Account Manager, paid media agency

Free Resource

“The 8 trigger pairs for autonomous Klaviyo flows are the canonical map. Wired the replenishment-window pair first. Lifted CLV ~14% in the second 60-day window.”

Matt Sullivan

Founder, supplements brand

Free Resource

“Showed the AI Slop Detector to our designer. We scored five live ads, three came back at 6+ flags. That's the 18% CPM tax we'd been paying without knowing.”

Carlos Mendez

VP Marketing, home goods brand

Free Resource

“The wasted-spend GAQL prompt found $4,200/mo in week one. Ran it on three more retainer accounts. $11.8K total recovered in 30 days.”

Ryan Mitchell

Senior PPC Specialist

Free Resource

“The CLAUDE.md template is the actual artifact. Every agency stealing the rest of this content is missing that one file — and that's the one that prevents the 200-hallucinated-negatives failure.”

Sophie Laurent

Account Manager, paid media agency

Free Resource

“The 8 trigger pairs for autonomous Klaviyo flows are the canonical map. Wired the replenishment-window pair first. Lifted CLV ~14% in the second 60-day window.”

Matt Sullivan

Founder, supplements brand

Free Resource

“Showed the AI Slop Detector to our designer. We scored five live ads, three came back at 6+ flags. That's the 18% CPM tax we'd been paying without knowing.”

Carlos Mendez

VP Marketing, home goods brand

Free Resource

“The wasted-spend GAQL prompt found $4,200/mo in week one. Ran it on three more retainer accounts. $11.8K total recovered in 30 days.”

Ryan Mitchell

Senior PPC Specialist

Free Resource

“I was paying $5–13 per Sora output for ad #20 of the week. The model-by-job matrix told me to use Kling for the bulk and Sora for hero. Cost dropped 78% the next month.”

Aisha Patel

Creative Lead, DTC apparel

Free Resource

“Set up the Skills folder in 40 minutes. Every Claude session now loads with our Klaviyo context. Eliminated the 'paste in the voice doc' step every prompt used to need.”

Emma Johansson

Lifecycle Marketing Lead, DTC beauty

Free Resource

“The silent-re-enable workaround for Advantage+ Creative toggles is worth the download by itself. We caught three toggles in our first weekly verification run.”

Lisa Nakamura

eCommerce Marketing Director

Free Resource

“New hires get this on day one. The 12 GAQL prompts compress 6 months of 'how do you write that query again?' into one folder they can read on a flight.”

Derek Washington

Paid Media Team Lead

Free Resource

“I was paying $5–13 per Sora output for ad #20 of the week. The model-by-job matrix told me to use Kling for the bulk and Sora for hero. Cost dropped 78% the next month.”

Aisha Patel

Creative Lead, DTC apparel

Free Resource

“Set up the Skills folder in 40 minutes. Every Claude session now loads with our Klaviyo context. Eliminated the 'paste in the voice doc' step every prompt used to need.”

Emma Johansson

Lifecycle Marketing Lead, DTC beauty

Free Resource

“The silent-re-enable workaround for Advantage+ Creative toggles is worth the download by itself. We caught three toggles in our first weekly verification run.”

Lisa Nakamura

eCommerce Marketing Director

Free Resource

“New hires get this on day one. The 12 GAQL prompts compress 6 months of 'how do you write that query again?' into one folder they can read on a flight.”

Derek Washington

Paid Media Team Lead

Free Resource

“The CLAUDE.md template is the actual artifact. Every agency stealing the rest of this content is missing that one file — and that's the one that prevents the 200-hallucinated-negatives failure.”

Sophie Laurent

Account Manager, paid media agency

Free Resource

“The wasted-spend GAQL prompt found $4,200/mo in week one. Ran it on three more retainer accounts. $11.8K total recovered in 30 days.”

Ryan Mitchell

Senior PPC Specialist

Free Resource

“I was paying $5–13 per Sora output for ad #20 of the week. The model-by-job matrix told me to use Kling for the bulk and Sora for hero. Cost dropped 78% the next month.”

Aisha Patel

Creative Lead, DTC apparel

Free Resource

“Showed the AI Slop Detector to our designer. We scored five live ads, three came back at 6+ flags. That's the 18% CPM tax we'd been paying without knowing.”

Carlos Mendez

VP Marketing, home goods brand

Free Resource

“Set up the Skills folder in 40 minutes. Every Claude session now loads with our Klaviyo context. Eliminated the 'paste in the voice doc' step every prompt used to need.”

Emma Johansson

Lifecycle Marketing Lead, DTC beauty

Free Resource

“New hires get this on day one. The 12 GAQL prompts compress 6 months of 'how do you write that query again?' into one folder they can read on a flight.”

Derek Washington

Paid Media Team Lead

Free Resource

“The silent-re-enable workaround for Advantage+ Creative toggles is worth the download by itself. We caught three toggles in our first weekly verification run.”

Lisa Nakamura

eCommerce Marketing Director

Free Resource

“The 8 trigger pairs for autonomous Klaviyo flows are the canonical map. Wired the replenishment-window pair first. Lifted CLV ~14% in the second 60-day window.”

Matt Sullivan

Founder, supplements brand

Composer is a feature. CLAUDE.md + MCP + Skills is an operating system.

Install. 20 prompts. Governance template. 8 autonomous-flow trigger pairs. The setup the field will converge on, sent to the email you're about to enter.

Free. No spam. Unsubscribe anytime.

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not vendors.

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