Search Campaign Builder

campaign build

Build search structure with 5-tier negatives, scored RSAs across 5 headline types, ad extensions, and funnel-aware keyword match strategy.

From $0.19 / runbuildSearchfile uploadgoogle ads

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160+ client frameworks

Structured output

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campaign build

Search Campaign Builder

Build search structure with 5-tier negatives, scored RSAs across 5 headline types, ad extensions, and funnel-aware keyword match strategy.

From $0.19 / runbuildSearchfile uploadgoogle ads

Try this agent

160+ client frameworks

Structured output

Credit-based

Fit check

When to use this agent

Building or rebuilding a search campaign from scratch

Need ad copy plus structure in one workflow

Want campaign-ready output, not isolated headline ideas

Rebuilding after a major offer or landing page change

Need negative keywords, extensions, and campaign-ready output in one workflow

Not designed for

Live PMax or Shopping diagnosticsCreative briefing for YouTube or Demand GenFeed optimization or Merchant Center work

How it works

What you provide

Offer and keyword context

Use product pages, offer notes, keyword themes, and constraints.

Performance context

If you are rebuilding an existing campaign, bring current search term or campaign data.

Competitor ad data

Competitor ad copy, landing page URLs, or auction insight data to inform differentiation and counter-positioning.

Builds campaign structure with negatives, extensions, RSA variants across hook families, and upload-ready assets

What you get back

Campaign structure

A campaign and ad group plan with intent-driven grouping, negatives, and match-type logic.

Ad asset set

RSA headlines, descriptions, and related launch notes that are closer to import-ready output.

Negative keyword plan

5-tier negative list covering brand, intent, competitor, broad, and performance tiers.

Ad extensions package

Callouts, sitelinks with descriptions, and price extensions ready to apply.

Match-type strategy

Keyword-level match-type assignments with scoring rationale for each choice.

Keyword scoring matrix

Volume, relevance, difficulty, and CPC scores per keyword with final ranking.

How to work with it

Send your offer, keywords, and constraints

The product, audience, exclusions, existing keyword clusters, and any landing page realities the ads need to match.

The agent builds intent-driven campaign architecture

Campaigns, ad groups, match types, negatives, and scored RSA variants — organized by search intent, not just keyword volume.

Export the build sheet and launch

The output is formatted close to Google Ads Editor import — strong enough to be your actual launch draft.

Example outputs

See what this agent produces

Real output formats from actual workflows — structured, scored, and ready to act on.

CAMPAIGN_STRUCTURE.md

Campaign architecture

## Campaign: Indoor Plants — Non-Brand

Ad Group 1: "Indoor Planters" (22 keywords)
  Intent: BOFU | Match: Phrase + Exact
  Top KW: "indoor planter with drainage" (SV: 4,800)

Ad Group 2: "Ceramic Plant Pots" (18 keywords)
  Intent: BOFU | Match: Phrase
  Top KW: "ceramic plant pot large" (SV: 2,900)

Ad Group 3: "Self-Watering Planters" (15 keywords)
  Intent: MOFU | Match: Phrase
  Top KW: "self watering planter indoor" (SV: 3,200)

Budget: $120/day | Target CPA: $18

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RSA_ASSET_SET.csv

Scored RSA headlines

ad_group,rsa,type,text,score
"Indoor Planters",RSA-1,headline,"{KeyWord:Indoor Planters} — Ships Free Today",87
"Indoor Planters",RSA-1,headline,"Built-In Drainage Keeps Roots Alive 3x Longer",92
"Indoor Planters",RSA-1,headline,"4.8★ Rating From 2,400+ Indoor Gardeners",85
"Indoor Planters",RSA-1,headline,"Fits Standard 6-Inch Nursery Pots Perfectly",78
"Indoor Planters",RSA-1,description,"Stop losing plants to root rot. Our ceramic planters have built-in drainage grids tested on 50+ species. Free shipping + 90-day guarantee.",91

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Get practical Meta + Google tactics from active accounts.

Short, tactical, implementation-ready. No theory dumps.

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Google Ads Consulting

You have the keywords and the offer — now you need a campaign built to launch. This agent builds structure with 5-tier negatives, ad extensions, scored RSA variants using 8 hook families, and keyword match strategy — all upload-ready.

From $0.19 / run

campaign buildbuildSearch

“I needed 30 responsive search ad variations for a new service line. The search campaign agent generated them in about two minutes — headlines, descriptions, pinning suggestions, all following Google's best practices. Took me longer to review them than it took the agent to write them.”

— Sienna Walsh

See full guide below ↓

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NEGATIVE_KEYWORDS.md

5-tier negative keywords

## Negative Keyword Plan — 142 Terms

Tier 1: Brand Protection (exact, 12 terms)
  [competitor name], [competitor brand]...

Tier 2: Intent Exclusion (phrase, 38 terms)
  "diy planter", "how to make", "free",
  "jobs", "wholesale", "bulk order"...

Tier 3: Competitor Defense (phrase, 24 terms)
  "amazon planter", "ikea plant pot"...

Tier 4: Broad Match Safety (broad, 45 terms)
  outdoor, garden bed, raised planter...

Tier 5: Performance-Based (exact, 23 terms)
  [from search term data — 0 conversions]

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AD_EXTENSIONS.md

Extensions package

## Ad Extensions — Indoor Planters Campaign

Callouts (6 — 25 chars max):
  "Free Shipping Over $50"
  "90-Day Plant Guarantee"
  "Tested on 50+ Species"
  "Ships Within 24 Hours"
  "4.8★ From 2,400 Reviews"
  "Built-In Drainage Grid"

Sitelinks (6 — text 25 / desc 35):
  "Shop Planters"     "Indoor pots with drainage"
  "Plant Survival"    "Free PDF — 10 deadly mistakes"
  "Size Finder"       "Match pot to plant species"
  "Customer Gallery"  "Real homes, 6 months later"
  "Gift Guide"        "Top picks under $40"
  "90-Day Guarantee"  "Plant alive or refund"

Price Extensions (3 tiers):
  Small (6in) $24 | Medium (8in) $38 | Large (12in) $54

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MATCH_STRATEGY.md

Match-type assignments with rationale

## Match Type Assignments — 55 Keywords

Exact (14 keywords — SV ≥1000 + CPC ≥$0.50):
  [ceramic planter with drainage]  SV: 4800
  [self-watering indoor planter]   SV: 3200
  [indoor plant pot drainage]      SV: 3600
  [modern ceramic planter]         SV: 2400
  ...10 more

Phrase (38 keywords — default):
  "planter with saucer"   SV: 2100
  "tall floor planter"    SV: 1800
  ...36 more

Broad (0 — prohibited for targeting)

Blocked from targeting (3 — failed intent threshold):
  "cheap planter"    Intent: 28/100 ✗
  "diy plant pot"    Intent: 15/100 ✗
  "free planter"     Intent:  8/100 ✗

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KEYWORD_SCORING.csv

Weighted keyword scoring matrix

keyword,volume,relevance,difficulty,cpc,score,match,ad_group
"ceramic planter with drainage",4800,95,52,$1.20,91,exact,"Indoor Planters"
"self-watering indoor planter",3200,92,48,$1.10,88,exact,"Self-Watering"
"indoor plant pot drainage",3600,94,55,$0.95,87,exact,"Indoor Planters"
"modern ceramic planter",2400,88,58,$1.40,82,exact,"Ceramic"
"planter with saucer",2100,85,45,$0.80,79,phrase,"Indoor Planters"
"tall floor planter",1800,82,50,$1.10,76,phrase,"Tall Planters"
"houseplant pot set",1200,78,42,$0.70,71,phrase,"Pot Sets"

Formula: (vol×0.4) + (rel×0.3) + (1/diff×0.2) + (cpc×0.1)
Median score: 79 | Cutoff: 65

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Use next when search keywords need to align with Shopping feed title strategy.

Recent updates

Launch

v1.0.0

Apr 17

Search Campaign Builder — Structure, Negatives, Extensions, RSAs

Turns offer context into a launch-ready Search campaign: 5-tier negative keywords, scored RSAs across 8 hook families, ad extensions, and a funnel-aware match strategy.

View all updates →