Every Core Playbook We've Built. One Price. 62% Off.
17 playbooks covering every discipline in Google Ads: Search, Shopping, PMax, Measurement, Pages, Creative, Scripts, Multi-Market, AI Workflows, and Campaign Orchestration.
The Cost of Building Your Playbook Library One Piece at a Time
You buy Search copy tools — but realize you also need competitive intelligence. You get the feed playbook — but PMax requires its own strategy. You fix tracking — but need attribution and incrementality to make the data actionable. Every discipline you optimize reveals the next gap.
Buying one playbook at a time means paying full price for each piece while the gaps between them cost you more in missed optimization than the playbooks themselves. The Complete Core Collection eliminates this problem entirely: every playbook, every discipline, every framework — integrated from day one.
Plus, four cross-disciplinary playbooks that connect the dots between Search, Shopping, and Measurement are only available here.
All 17 Core Playbooks
The Numbers Speak for Themselves
Who This Collection Is For
This is for you if:
- Google Ads practitioners managing $10K+ monthly spend who want to master every discipline
- In-house marketers building a comprehensive playbook library for their team
- Agency operators standardizing their methodology across clients
This is NOT for you if:
- Performance marketers who are tired of buying playbooks one at a time and want everything in one purchase
30-Day Money-Back Guarantee
17 playbooks. Every Core discipline. If the Complete Core Collection doesn't become the foundation of your Google Ads practice within 30 days, email us for a full refund.
The Entire Core Library. One Decision.
17 playbooks. 4 collection exclusives. Every Google Ads discipline covered. Stop building your library one piece at a time.
What's included in this bundle
Save $2,452 (62% off)
$3,949 individually → $1,497 as a bundle
The Search Ad Copy Playbook
The average RSA has 15 generic headlines and the operator who wrote them knows they're mediocre. C.R.A.F.T. produces 45 scored candidates per cluster with a clear scoring framework — so you know which headlines to keep and which to kill before they even run. Built from 90+ search accounts. The performance difference shows up in Week 2.
Included
The Competitor Intelligence Playbook
A 5-phase intelligence framework with 12 angle classifications, built from 18 months of systematic competitive tracking across 160+ accounts. Most brands glance at competitor ads and move on — this system decodes why specific ads win, how long they run, and where the positioning territory is that nobody has claimed yet. Strategy, not surveillance.
Included
The Audience Intelligence Playbook
Most brands target 15–20% of their addressable market. The other 80% goes to competitors — not because those audiences don't exist, but because nobody systematically looked for them. The A.N.G.L.E. Protocol surfaces 380–620 campaign angles per brand across 7 intent layers: comparison shoppers, persona-specific searchers, problem-aware audiences, and segments most operators never think to target.
Included
The Attribution Clarity Blueprint
GA4 says one thing, Google Ads says another, and Shopify tells a third story. The C.L.A.R.I.T.Y. Protocol reconciles all three into one dashboard you can actually make decisions from — built from 160+ attribution audits across $3K–$500K/month accounts. Takes one afternoon to implement. The audit alone usually finds configuration errors worth thousands in misallocated spend.
Included
The Tracking Fix Playbook
The T.R.A.C.K.S. Protocol takes your tracking from 'probably fine' to verifiably accurate in 7 structured modules. Covers every layer from basic tag configuration to server-side implementation. This is the same system we run on every new client before we touch a single campaign — because you can't optimize what you can't measure. 160+ accounts repaired and counting.
Included
The Google Ads Reporting Playbook
The P.U.L.S.E. Protocol turns Google Ads dashboards into clear weekly decisions — when to scale, when to cut, and when to just wait. 12 chapters distilled from 200+ account audits and $120M+ in managed spend. Takes 30 minutes a week once it's set up. You'll never stare at a dashboard wondering 'is this good?' again.
Included
The Feed Optimization Playbook
The scoring system from 500+ feed audits — the average score is 67 out of a possible 152, which means most feeds are working at less than half their potential. One optimization cycle typically recovers 15–25% in wasted Shopping spend. 8 chapters, every fix documented and ranked by spend impact so you know exactly where to start.
Included
The AI Mode Feed Readiness Playbook
75 million people use AI Mode every day. When they ask "what's the best your product for their need," Google generates a conversational answer with product recommendations baked in.
Included
The PMax Setup & Optimization Playbook
The 4-phase protocol behind $184M+ in managed Google Ads spend - engineered to turn Performance Max from a black box into a system you actually control. 160+ accounts. 8 chapters. Every setting, asset, and optimization decision documented.
Included
The Landing Page Conversion Kit
13 page formats mapped to intent stages, with a 130-point quality rubric from 160+ presell deployments. The right page routinely drops CPCs 40–80% and lifts conversions 2–3x — not through better copy, but through matching the format to the traffic source. Includes the decision tree so you never have to guess which page type to build.
Included
The Bundle Strategy Playbook
The B.O.L.T. system applies Kahneman's behavioral economics to e-commerce pricing in a way that actually makes sense for operators. 6 modules, complete worked examples from 40+ accounts, and 3 ready-to-use page templates. Individual product pages leave money on the table. Bundle pages — when built correctly — routinely lift AOV 35–60%. This system builds them in 4 steps.
Included
The Demand Gen Creative System
The D.R.I.V.E. system lifted CTR from 0.2% to 0.8% — same product, same audience, only the creative changed. 8 direct-response principles, 5 sacred creative rules, and a production framework that generates 20 images per brief. Built from $15M+ in Demand Gen spend. If your creative process is 'make something that looks nice and hope,' this replaces hope with structure.
Included
The Google Ads Scripts Playbook
35 scripts from a system managing $184M+ in Google Ads spend
Included
The Google Ads Incrementality Testing Playbook
The measurement framework that proves which campaigns actually drive incremental revenue — so you can stop guessing and start scaling what works.
Included
The Multi-Market Google Ads Playbook
The exact protocol behind 19 markets, 12 languages, and 4 countries scaled to 7 figures each. 14 modules across 4 parts covering market assessment, competitive landscape analysis, campaign architecture, per-market PMax orchestration, feed automation, cloud inventory sync, and the cross-market reporting system that shows which country is actually making you money - and which one is quietly eating the others' budget.
Included
The AI-Powered Google Ads Workflow System
We tested AI-generated ad copy across 30+ accounts over 6 months. Same tools everyone has access to. The accounts using structured workflows - specific context, research-backed inputs, filtered outputs - outperformed accounts using generic prompts by 47% on CTR and 23% on CPA. The difference wasn't the AI. It was the workflow around it. 10 chapters. The C.R.A.F.T. Protocol. Built from $184M+ in managed Google Ads spend.
Included
The Campaign Orchestration Playbook
The O.R.C.H. Protocol behind $184M+ in managed spend. 4 parts. 14 modules. Every orchestration decision documented.
Included