Research & Creative Strategy Agent
Research competitors, score differentiation (Blue Ocean 0-100), declare creative pole (Organic vs DR), and produce briefs with UMP/UMS mechanism specificity.
Build scored Demand Gen creative briefs, YouTube video scripts, and 4-Layer Campaign Architecture using D.R.I.V.E. and V.I.D.E.O. methodologies.
Demand Gen CTR stuck at 0.2%? YouTube budget burning without a plan? This agent builds scored creative briefs, video scripts across 5 formats, and a complete 4-Layer Campaign Architecture — all from the same emotional truth foundation.
Quick start
Build a 20-image Demand Gen creative briefWrite 5 YouTube video scriptsDesign my 4-Layer Campaign ArchitectureDemand Gen CTR stuck at 0.2%? YouTube budget burning without a plan? This agent builds scored creative briefs, video scripts across 5 formats, and a complete 4-Layer Campaign Architecture — all from the same emotional truth foundation.
“I've tried a dozen AI ad tools and they all feel like the same generic prompt with a different skin. These agents are clearly built on real frameworks — the outputs reference actual campaign structures, naming conventions, and measurement approaches that match how senior practitioners work.”
— Henrik Nygaard
Demand Gen CTR below 0.5% and creative needs a DR Principles overhaul
Launching YouTube Ads and need a validated campaign architecture before spending
Need scored creative briefs with AI image prompts and Cooper validation
Creative fatigue killing ROAS and you need a production + testing system
Want a unified methodology across image and video creative
Not designed for
What you provide
Product name, description (200+ chars), target audience with pain points, price point, AOV, gross margin, and monthly ad budget.
Current Demand Gen or YouTube ad URLs, screenshots, or copy for DR Principle scoring.
YouTube and Demand Gen campaign metrics: CPV, VTR, CTR, ROAS, frequency, and spend by layer or ad group.
What video production resources you have: phone basic, freelancer, in-house team, studio, or AI-only.
Builds scored image briefs, video scripts, and campaign architecture from your product and audience context
What you get back
20-image brief with 4-angle architecture, scored headlines (100-point rubric), AI image prompts, and Cooper Framework validation.
5 YouTube script outlines across formats with DR Principle hooks, Masterson depth scoring, and production notes.
4-Layer structure with budget splits, audience signals, bidding phases, naming conventions, and staging sequence.
10-week plan integrating creative refresh, testing cycles, budget scaling triggers, and fatigue prevention.
This agent combines D.R.I.V.E.
(scored image creative briefs) and V.I.D.E.O. (YouTube campaign planning) into one unified workflow. It extracts emotional truths once and uses them to power both Demand Gen image creative and YouTube video scripts — same methodology, two output pipelines.
Product details, target audience pain points, AOV, margin, monthly budget, and what production capability you have. If you have existing creative, share it for a DR Principle audit.
5-question emotional truth extraction powers everything. Then the D.R.I.V.E. pipeline builds scored Demand Gen image briefs while the V.I.D.E.O. pipeline builds YouTube campaign architecture.
Scored headline libraries, AI image prompts with Cooper validation, 5 video script outlines, 4-Layer campaign structure, audience signals, and a 10-week scaling calendar.
Product name, description, target audience, price, AOV, margin, budget, and active channels.
Current Demand Gen or YouTube ads for DR Principle audit and scoring. Optional but improves output quality.
URLs, screenshots, or pasted copyCampaign metrics if optimizing: CPV, VTR, CTR, ROAS, frequency by campaign or ad group.
Source: Google Ads campaign reports
What video resources you have: phone, freelancer, in-house, studio, or AI-only.
20-image brief with 4-angle architecture, scored headlines (100-point rubric), AI image prompts, and Cooper Framework validation.
5 YouTube script outlines across formats with DR Principle hooks, Masterson depth scoring, and production notes.
4-Layer structure with budget splits, audience signals, bidding phases, naming conventions, and staging sequence.
10-week plan integrating creative refresh, testing cycles, budget scaling triggers, and fatigue prevention.
The AI image prompts are ready for Midjourney, DALL-E, or a human designer. Scored headlines become text overlays.
Script outlines map to phone recording, freelancer briefs, or AI video tools. Each has the 5-Part Structure with timing.
4-Layer structure, naming conventions, audience signals, and bidding phases are ready to implement in Google Ads.
The quality of every deliverable depends on the emotional truth extraction. Invest time answering the 5 questions with specific customer language.
If you have Demand Gen ads running, audit them first. The score gap between your current creative and 60+ shows exactly where to focus.
Start with Layer 1 + Layer 4. Your remarketing pools are empty at launch. Add layers as audience data builds.
AI agent combining D.R.I.V.E. image creative and V.I.D.E.O. YouTube campaign methodologies for Demand Gen campaigns.
Research competitors, score differentiation (Blue Ocean 0-100), declare creative pole (Organic vs DR), and produce briefs with UMP/UMS mechanism specificity.
Use when you need deeper competitive research or angle discovery before creating video scripts.
Run a funnel-aware PMax and Shopping audit across feed quality, asset groups, signals, Thief/Protector strategy, and segment density.
Use when Demand Gen creatives need to align with PMax asset groups.
Discover and rank presell angles, generate A/B/C headline variants, apply Schwartz awareness sequencing, and build the conversion brief before traffic hits.
Use when your video ads need matching landing pages or presell flows.
Get strategy & intelligence insights in minutes — structured output you can act on immediately.