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For E-Commerce Brands

Google Ads for E-Commerce: Feed Optimization, PMax, and the Systems That Scale

Your product feed is the foundation. Fix the feed, fix PMax, scale profitably. Whether you're running a Shopify store, building a DTC brand, or managing a multi-brand portfolio — these systems turn Google Ads from a mystery box into a growth engine.

Start with Feed & PMaxRun a Free Diagnostic

The problem

Sound familiar?

Your product feed is killing PMax performance

Default Shopify titles, missing attributes, and unoptimized images mean Google shows your products to the wrong people — or doesn't show them at all.

Blended ROAS is hiding the truth

A 3x blended ROAS looks great until you realize 60% is branded search you'd get anyway. You need channel-level and SKU-level profitability, not vanity metrics.

PMax is a black box spending on Display

Google sends your budget to Display and YouTube placements that never convert for e-commerce. Without proper structure, PMax optimizes for impressions, not purchases.

You can't compete with Amazon and Wayfair on Shopping

Enterprise brands outbid you on generic terms. The winning strategy isn't bigger budgets — it's better feed segmentation and smarter bid architecture.

The transformation

Before and after

Before

$5K/month on PMax with mystery ROAS. No idea which products are profitable. Google spending your budget on Display impressions.

After

Feed-level profitability dashboard showing exactly which SKUs earn their ad spend. PMax structured by intent tier. Scaling what works, cutting what doesn't.

Your learning path

The recommended product sequence

Each product builds on the previous one. Start where you are, progress at your own pace.

1

Start Here

Entry — $97

Audit your current Google Ads setup in 60 minutes. Identify exactly what's broken before you spend another dollar.

2

Track Profit, Not Just Revenue

Foundation — $497

Set up conversion tracking that measures actual profit per SKU — not blended ROAS that hides the truth.

3

Fix Your Feed & Scale PMax

Core — $997

The complete feed optimization and PMax architecture system. 152-point feed checklist, campaign structure, and AI mode integration.

4

Convert More Clicks Into Customers

Growth — $997

Post-click conversion optimization for product pages and landing pages. Turn expensive traffic into profitable orders.

5

The Complete Operating System

Scale — $1,997

For operators managing at scale. Unified campaign architecture, team SOPs, and automated reporting across your entire catalog.

Try before you buy

Free AI agents for your niche

Go deeper

Find your specific situation

This is for you if

  • You run a Shopify, WooCommerce, or BigCommerce store
  • You're spending $1,000+/month on Google Ads
  • You have 50+ products in your catalog
  • You're tired of PMax being a black box
  • You want to diversify beyond Meta/Facebook ads

This is NOT for you if

  • You haven't launched your store yet
  • You're looking for someone to manage your ads for you
  • You want a magic button — this requires implementation work

Find your fit

Specific verticals we cover

Shopify Stores

Feed integration, Shopify data layer, app-based optimization

Amazon Sellers Going D2C

Translating Amazon PPC skills to Google. Building trust outside the marketplace.

Fashion & Beauty Brands

Variant handling, return rate optimization, visual differentiation in Shopping

High-AOV Products ($500+)

Long consideration cycles, multi-touch attribution, Display exclusion strategies

Stay sharp

Get weekly tactics for your niche

Tactics, case studies, and strategies for e-commerce advertisers. No spam.

Ready to start?

Pick the product that matches where you are right now. Every purchase includes lifetime access and a 30-day money-back guarantee.

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