You're paying $15-150 per click with no tracking
You can't tell which calls came from Google Ads and which came from your yard sign. Without call tracking and conversion attribution, you're flying blind.
Google Ads for Service Businesses: More Phone Calls, More Booked Jobs, Less Waste
You're paying for clicks but can't tell which ones turn into real customers. Smart Campaigns show your ads on recipe websites. Your agency reports 'impressions' instead of booked jobs. These systems fix all of that — with call tracking, lead quality scoring, and campaign architecture built for local service businesses.
Sound familiar?
40% of your leads are unqualified
Medicaid patients when you don't accept Medicaid. Homeowners wanting a $200 repair when you sell $15K replacements. Google doesn't know who your real customers are.
Smart Campaigns are wasting your budget
Google's 'recommended' setup shows your ads on random websites to people who will never call. Real service businesses need Search campaigns targeting people actively looking for help.
Your agency reports clicks, not customers
80 clicks and 10,000 impressions mean nothing if you can't tell how many became booked jobs. You need cost-per-customer, not cost-per-click.
Before and after
Before
$2K/month, 47 clicks, maybe 3 calls, 2 were spam. No idea which keywords generate real customers. Agency says 'results look good.'
After
15-25 qualified estimate requests/month with call recording, lead scoring, and cost-per-booked-job dashboards. You know exactly what's working.
The recommended product sequence
Each product builds on the previous one. Start where you are, progress at your own pace.
1
Audit Your Campaign in 60 Minutes
Entry — $97Find out if your current Google Ads setup is wasting money. Identify broken tracking, wrong campaign types, and missed opportunities.
2
Track Calls, Not Just Clicks
Foundation — $497Set up call tracking, offline conversion imports, and lead quality scoring. Know exactly what each Google Ads dollar produces.
3
The Lead Generation Engine
Core — $997Keyword strategy, RSA copy, and funnel mapping for service businesses. Target people searching for your service RIGHT NOW in your area.
4
Convert Clicks Into Booked Jobs
Growth — $997Appointment and booking page optimization. Turn expensive service-industry clicks into scheduled estimates and consultations.
5
Multi-Location Operating System
Scale — $1,997For service businesses with multiple locations or high ad spend. Standardized campaign architecture, territory-based bidding, and team reporting.
Find your specific situation
This is for you if
- You run a service business (HVAC, dental, legal, med spa, roofing, plumbing)
- You're spending $500+/month on Google Ads
- You want more phone calls, not just clicks
- You're frustrated with your current agency or self-managed campaigns
- You need to know cost-per-customer, not cost-per-click
This is NOT for you if
- You haven't started your business yet
- You're looking for a done-for-you ad management service
- You expect results without implementing the system
Specific verticals we cover
HVAC & Home Services
Seasonal campaign management, emergency vs. replacement targeting, service area bidding
Dental & Healthcare
HIPAA-compliant tracking, procedure-specific campaigns, Medicaid exclusion strategies
Legal (PI & Family Law)
High-CPC management, offline conversion tracking for signed cases, compliance-safe ad copy
Med Spa & Aesthetics
Brand-name ad policy compliance, treatment-specific landing pages, LTV-based bidding
Roofing & Construction
Storm response campaigns, repair vs. replacement segmentation, multi-location management
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Pick the product that matches where you are right now. Every purchase includes lifetime access and a 30-day money-back guarantee.