Sound familiar?
You're paying $8-150 per click with no tracking
You can't separate Google Ads calls from yard-sign or referral calls. Without call tracking and conversion attribution, every dollar spent is a guess.
40% of your leads are unqualified
Medicaid patients you can't serve, homeowners wanting a $200 repair when you sell $15K replacements, bot form fills instead of signed cases. Google has no signal on who your actual customers are.
Smart Campaigns are wasting your budget
Google's recommended setup pushes your ads onto random display placements to people who will never call. Service businesses need Search campaigns targeting people actively looking for help right now.
Your agency reports clicks, not customers
80 clicks and 10,000 impressions are noise if you can't trace how many became booked jobs or signed cases. Cost-per-customer is the only number that matters.
The numbers in your market.
What operators are actually saying.
“Our agency sends us a PDF every month with impressions and click-through rate. I still don't know if a single customer came from it.”
“I spend $4K/mo on Google and can't tell you how many booked jobs come from it. The reporting dashboard is useless.”
“Half our leads are people outside our service area or asking about services we don't even offer. Google just burns the budget.”
Before and after.
$2K/month, 47 clicks, maybe 3 calls, 2 were spam. No idea which keywords produce real customers. Agency says results look good.
15-25 qualified estimate requests/month tracked via call recording and lead scoring. Cost-per-booked-job dashboards show exactly what's working.
Pick the path that fits your team.
The recommended product sequence.
Convert Clicks Into Booked Jobs
Growth - $997Appointment and booking page optimization for service businesses. Turn expensive clicks into scheduled estimates, consultations, and signed engagements.
Cost-Per-Booked-Job Automation for Service Businesses
Flagship - $4,997Call-tracked campaign builds, intent-based bidding, and lead-quality scoring tied to booked jobs and signed cases - the full stack run by AI agents, for HVAC, dental, and PI operators done guessing which clicks become customers.
Find your specific situation.
Google Ads for Home Services Contractors (HVAC, Roofing)
Solo HVAC contractor or roofing company operator - $320K-$7M revenue, seasonal swings of 3-5×, emergency demand after every weather event
Google Ads for Dental Practices
Independent dental practice owner, $800K-$2.5M revenue, fighting corporate chains on a $2,500-$6,000/mo ad budget
Google Ads for Personal Injury Lawyers
PI firm owner, 4-12 people, $1.5M-$5M revenue, $30K-$60K average contingency case value
Is this for you?
- ✓You run a service business (HVAC, dental, personal injury, or similar local service with high per-job value)
- ✓You're spending $500+/month on Google Ads
- ✓You want more phone calls and signed customers, not just clicks
- ✓You're frustrated with your current agency or self-managed campaigns
- ✓You need to know cost-per-customer, not cost-per-click
- ✕You haven't started your business yet (no ad budget to optimize)
- ✕You want someone to run ads FOR you - our consulting page covers that
- ✕You're unwilling to implement call tracking (that's the foundation of everything here)