The patterns we see in your work.
The playbooks live in your head
Your instincts run every complex client issue but none of it is documented. When something non-standard hits, the team waits for you.
You can't take a day off
One vacation attempt cost 3 hours/day on calls. Your phone doesn't stop because the frameworks aren't in your team's hands yet.
Hiring didn't fix it - training did
A second strategist, a third analyst - but no SOPs meant correcting their work consumed more time than doing it yourself. The bottleneck shifted but didn't close.
Every new client adds to your hours, not your team's
You need a senior strategist but can't hire one before the playbooks are written - and you haven't had time to write them. $840K is the ceiling until that loop breaks.
The numbers in your market.
What operators are actually saying.
“I run a 5-person agency and I'm the bottleneck. I can't take a day off without my phone blowing up.”
“How do I systemize campaign builds so my team can handle them without me?”
“Should I buy an existing agency SOP framework or build my own?”
What changes when we run it together.
A boutique PPC agency founder managing $380K/mo in client spend across 22 accounts
55-60 hours/week, every campaign launch requires founder review, Year-1 churn at 35%. Growth flat for 3 quarters - capacity, not leads, was the ceiling.
Converted the founder's personal playbook into team SOPs, introduced a standardized audit process, cut founder client-facing time by 40%, and layered the AI Agentic System across the top 10 accounts for bid and budget automation.
Hours dropped to 40/week, QA-gated campaign launches run without the founder, Year-2 churn at 14%, revenue grew from $840K to $1.1M on the same 5-person team.
A 9-person PPC agency with 18 ecommerce clients and a founder who hadn't taken a vacation in 3 years
$1.1M revenue capped by founder availability, 2 strategists blocked on every non-routine issue, 38% Year-1 churn.
Deployed the AI Agentic System across 12 accounts for autonomous bid and budget management, promoted one strategist to Head of Delivery, and built a standardized onboarding SOP.
Revenue reached $1.45M on the same headcount, Year-2 churn fell to 12%, and the founder completed a 2-week family trip without a single escalation call.
Pick the path that fits your team.
The recommended product sequence.
Each step builds on the previous. Start where you are, progress at your pace.
Agentic Agency Operations - Remove Yourself as the Bottleneck
Flagship - $4,997Automate campaign builds, audits, and reporting with AI agents. Your team runs the system; you approve the outputs. Serve 30+ clients with a 5-person team and eliminate the founder dependency that caps your revenue at $840K.
A CRO Deliverable That Justifies Higher Retainers
Growth - $997Add landing page and post-click optimization to your agency offering - white-labeled as a client deliverable. Clients who see measurable conversion improvements stay longer and justify rate increases. Any trained team member can run it; you don't need to touch it.
Standardize Creative Quality Across Your Entire Client Roster
Growth - $997Give every analyst and strategist on your team the same creative brief framework. One standard means consistent creative quality - and one less area where client results depend on which team member they got.
Is this for you?
- ✓You run a boutique PPC, performance, or growth agency with 5-25 employees and 5-25 clients
- ✓You're the founder AND the head strategist AND the biggest bottleneck
- ✓Your team waits for your input on every complex issue and you review every campaign before launch
- ✓You're working 50+ hours a week and haven't taken a real vacation in 1+ years
- ✓Annual revenue $400K-$2M, managing $200K-$1M+ in client ad spend monthly
- ✕You're a solo freelancer with no team - see /for/ppc-freelancer
- ✕You're an employed account manager at someone else's agency - see /for/agency-account-manager
- ✕You sell white-label PPC fulfillment to other agencies (your operational consistency problem is different from a client-facing boutique)
- ✕You're a 25+ employee scaled agency - these systems target the 5-25 employee founder-bottleneck stage
Not quite you? Try these.
Google Ads for Solo PPC Operators
Either: 4+ years agency PPC experience with zero freelance clients, OR an established marketing consultant ($150K+ revenue) referring out PPC because the platform feels foreign. Both want to own the full client relationship. Skill level varies 1-7 on the PPC axis.
Google Ads for Agency Account Managers
Manages 8-12 client accounts at someone else's agency - wants to lead strategy and earn the promotion, not go freelance or start their own shop