What's new in PMax Campaign Builder
Prompt improvements, new tools, and capability upgrades — shipped and documented.
v1.0.0
1
today
0 days
April 2026
v1.0.0
Launch
Apr 17, 2026PMax Campaign Builder — Funnel-Aware PMax & Shopping Audit Agent
Deep diagnostic of PMax and Shopping setups across funnel layers, feed quality, asset group signals, segment density, and competitive gaps — returns a ranked optimization backlog.
New PMax + Shopping funnel-aware audit agent152-point feed quality standardRanked optimization backlog by likely impactBOFU/MOFU/TOFU funnel layer scoring
What changed
- Launched the PMax Campaign Builder agent at v1.0.0
- Scores PMax and Shopping setups by funnel layer (BOFU / MOFU / TOFU)
- Validates feed quality against a 152-point standard
- Audits asset group signals and segment density
- Identifies competitive keyword gaps
- Returns a ranked optimization backlog with likely impact
Why
PMax performance issues usually stem from problems across multiple funnel layers at once — not a single lever. This agent runs the combined diagnostic that previously required three separate workflows so you can act on the root causes in one pass.
What to try
- Open the PMax Campaign Builder and say: "Review my PMax and Shopping setup. Identify the biggest performance drags across asset groups, segmentation, feed quality, and bidding logic."
- Ask: "Build a ranked optimization backlog for this Shopping account, including likely impact and what I should change first."
Get notified about new releases
Subscribe via RSS