Editorial

Published thinking from active accounts

Strategic frameworks, test results, and decision models — written directly from the Google Ads and Meta Ads campaigns we operate every week. Built for operators and executives who want depth, not surface-level tips.

All Articles Threads Guides

20 results tagged with "ecommerce"

Clear

Thread·Feb 22·2 min read

google adsshopping

4 Countries, One Scaling System

4 stores across UK, US, Romania, and Bulgaria. Different currencies, different markets. Identical growth curve. Here's what actually moves the needle at scale.

Ruslan Galba

Thread·Feb 10·1 min read

shoppinggoogle ads

The 98.7% Feed Uniqueness Problem Most Brands Don't Know They Have

We analyzed 500+ product feeds. 73% had near-identical titles across products. Google notices — and it's costing you impressions, clicks, and money.

Ruslan Galba

Jan 28·2 min read

google adsshoppingsearch

Scaling Google Ads with AI: A Practical Guide

Learn how we use AI to rewrite product feeds, test multiple shopping angles, and launch search campaigns at scale with automation.

Ruslan Galba

Thread·Jan 20·2 min read

google adspmaxshopping

Performance Max Feed Testing Strategy

A breakdown of how we test multiple feed variations in Performance Max campaigns without polluting your data.

Ruslan Galba

Jan 19·18 min read

google adssearchshoppingpmax

The Google Ads Scaling Roadmap - From Zero to $100K/Month

After analyzing 100+ e-commerce accounts, we found the specific sequence that scales Google Ads from $5K to $100K/month. Phase by phase, checkpoint by checkpoint.

Ruslan Galba

Thread·Jan 8·2 min read

shoppingcreativegoogle ads

AI Product Image Testing at Scale: Why We Test 40-100 Images Per Product

Most brands test 2-3 product images and call it done. We test 40-100 per product. One variant can outperform another by 3x.

Ruslan Galba

Thread·Jan 8·2 min read

google adssearchpmax

How to Legally Target Competitor Brand Names on Google Ads

You can legally bid on competitor brand names in Google Ads. We've done it across 40+ e-commerce accounts — one client went from $0 to $47k/month.

Ruslan Galba

Thread·Jan 8·1 min read

google adssearch

Your Next Best Audience Is Hiding in Your Search Terms

We found a 3.2x ROAS audience hiding in Google data that the brand never imagined. The best angles don't come from brainstorming — they come from data.

Ruslan Galba

Thread·Jan 7·2 min read

google adspages

4 Landing Page Formats That Convert on Google Ads

Everyone runs product pages on Google. They're leaving 80% of the opportunity on the table. After testing 100+ variations across $2M in spend, here's what works.

Ruslan Galba

Showing 9 of 20 posts

Published thinking from active accounts

4 Countries, One Scaling System

The 98.7% Feed Uniqueness Problem Most Brands Don't Know They Have

Scaling Google Ads with AI: A Practical Guide

Performance Max Feed Testing Strategy

The Google Ads Scaling Roadmap - From Zero to $100K/Month

AI Product Image Testing at Scale: Why We Test 40-100 Images Per Product

How to Legally Target Competitor Brand Names on Google Ads

Your Next Best Audience Is Hiding in Your Search Terms

4 Landing Page Formats That Convert on Google Ads

Ready to apply this to your accounts?

Free Tools

By Industry