The patterns we see in your work.
40% of your Google Ads leads are Medicaid patients you can't accept
Campaigns targeting 'dentist near me' at $12-18 per click with no Medicaid-exclusion negatives. Google sends whoever clicks and you pay $500+ for patients who walk in, find out, and leave.
You pay $42/mo for CallRail but nobody connected it to Google Ads
Your agency built 3 campaigns (General, Cosmetic, Emergency) but never linked CallRail to conversion data. You have no idea which campaigns generate new patients vs existing patient callbacks.
Your cost per new patient is unknown - you estimate $300-500
You're dividing total ad spend by rough intake counts and calling it attribution. Without per-campaign conversion data, you can't tell if Emergency performs 10x better than General.
Corporate chains are outspending you and stealing your patients
Aspen Dental and Pacific Dental run professional marketing teams at 10x your budget. You're competing with a stock-photo homepage against their dedicated landing pages and offer funnels.
The numbers in your market.
What operators are actually saying.
“My agency sends monthly reports showing 'clicks' and 'impressions.' I have no idea how many new patients actually came from Google. We're spending $3,500 a month.”
“It's a major red flag if I see a Google Ads campaign pointing traffic to a homepage.”
“I spent nearly $30K on Google Local Service ads, and the majority of the patients were Medicaid-related.”
What changes when we run it together.
A dental practice spending $3,500/mo on Google Ads
Roughly 8 new patients per month from Google (estimated) at a guessed $300-500 cost per new patient.
Installed call tracking with CRM integration, rebuilt Search into procedure-specific ad groups, and replaced generic form conversions with new-patient value tracking.
New patients from Google rose to 15+ per month (source-tracked). Cost per new patient dropped to $180-250, now measured.
A cosmetic-focused dental practice spending $5K/mo chasing Invisalign and implant patients
Single 'dentist' campaign at a blended $420 CPA, Medicaid inquiries consuming 45% of call volume, and no visibility into which keywords were driving $6K+ case values.
Piped case-value from the PMS into Google as offline conversions, split Invisalign and implant campaigns with Medicaid-exclusion negatives, and set value-based bids on high-LTV procedures.
Cosmetic case CPA dropped to $290 against an average case value of $5,800. Medicaid calls fell below 8% and the practice added $240K in annualized case revenue from Google alone.
A 3-office pediatric dental group spending $6K/mo across locations
Shared campaigns treating all 3 offices identically, 50% of new-patient calls routing to the wrong location, and the marketing coordinator rebuilding reports manually each month.
Deployed the Landing Page System with office-specific booking pages, geo-fenced Search campaigns per ZIP cluster, and location-aware call routing tied to offline conversion imports.
Per-office new-patient CPA averaged $145, wrong-office routing dropped below 5%, and each dentist-partner received automated per-location performance reports.
Pick the path that fits your team.
The recommended product sequence.
Each step builds on the previous. Start where you are, progress at your pace.
Dedicated Pages That Convert Patients
Growth - $997Stop sending ad traffic to your homepage. Build procedure-specific landing pages with online scheduling, trust signals, and before/after galleries that convert.
Procedure-Level Patient Attribution on Autopilot
Flagship - $4,997Procedure-specific campaign builds, Medicaid-exclusion negatives, and value-based bidding on high-LTV cases like Invisalign and implants - AI agents run the stack with PMS-connected conversions, so you know cost per new patient by procedure, not just by campaign.
Is this for you?
- ✓You own an independent dental practice
- ✓You're spending $1,000+/month on Google Ads
- ✓Your agency reports clicks instead of new patients
- ✓You're losing patients to corporate dental chains
- ✓You want to launch high-value procedure campaigns (Invisalign, implants)
- ✕You're a DSO or corporate chain with a dedicated marketing team (different scale, different problems)
- ✕You want someone to run your ads for you - our consulting page covers that
- ✕You accept only Medicaid patients (your targeting strategy starts in a completely different place)
- ✕You run a cash-pay elective aesthetics practice (no insurance billing, no Medicaid exclusion challenge) - this system's core mechanisms are built around insurance-type targeting and Medicaid exclusion, which don't apply to your model
Not quite you? Try these.
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Google Ads for Personal Injury Lawyers
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