Your Agency Reports Clicks and Impressions. You Need New Patients — and 40% of Your Leads Are Medicaid Patients You Don't Accept.

Starting point

Single 'dentist' campaign with blended $420 CPA, Medicaid inquiries consuming 45% of call volume, zero visibility into which procedure keywords produced $6K+ case values.

What changed

Used the Measurement System to pipe case-value from the PMS into Google, split Invisalign and implant campaigns with Medicaid-exclusion negatives, and tier-bid on high-LTV procedures.

Outcome

Cosmetic case CPA dropped to $290 with an average case value of $5,800, Medicaid calls fell to under 8%, practice added $240K in annualized case revenue from Google alone.

Starting point

Shared campaigns treating all offices the same, 50% of new-patient calls driving to the wrong office location, marketing coordinator rebuilding reports manually each month.

What changed

Deployed the Landing Page System with office-specific booking pages, geo-fenced Search campaigns per ZIP cluster, and location-aware call routing tied to offline conversion imports.

Outcome

Per-office new-patient CPA averaged $145, wrong-office routing dropped below 5%, each dentist-partner received automated per-location performance reports.