40% of your Google Ads leads are Medicaid patients you can't accept
Your campaigns target 'dentist near me' at $12-18 per click. Google doesn't know you don't accept Medicaid — so you're paying $500+ for patients who walk in, find out, and leave.
Your Agency Reports Clicks and Impressions. You Need New Patients — and 40% of Your Leads Are Medicaid Patients You Don't Accept.
You're paying $3,500/mo to an agency that never connected your CallRail to Google Ads. They report 'clicks' — you need cost-per-new-patient. Corporate chains like Aspen Dental are outspending you 10:1, and your marketing isn't getting smarter.
The numbers in your market
$0
General dentistry; cosmetic keywords run $20-35
$0
With proper tracking and procedure-specific campaigns
$0
Hygiene visits + procedures over 5-7 year retention
$0
Invisalign and implant campaigns justify higher CPAs
Sound familiar?
You pay $42/mo for CallRail but nobody connected it to Google Ads
Your agency set up 3 campaigns — General, Cosmetic, Emergency — but never linked call tracking to conversion data. You have no idea which campaigns generate new patients vs. existing patient calls.
Your cost per new patient is unknown — you estimate $300-500
You're guessing based on new patient intake numbers and total ad spend. Without proper attribution, you can't tell if your Emergency campaign is 10x better than General or vice versa.
Corporate chains are outspending you and stealing your patients
Aspen Dental, Pacific Dental, and corporate chains run massive ad budgets with professional marketing teams. You're competing with stock photo websites against their dedicated landing pages and offer funnels.
Real voices, real frustration
“$50k spent on Google ads for a Medical Practice, no idea what I'm doing.”Reddit r/PPC
“It's a major red flag if I see a Google Ads campaign pointing traffic to a homepage.”Reddit r/PPC
“I spent nearly $30K on Google Local Service ads, and the majority of the patients were Medicaid-related.”Reddit r/dentistry
Your agency charges $3,500/mo but never connected your $42/mo CallRail to Google Ads. You're paying for reports that measure clicks instead of patients.
What changes when you have a system
New patients/month from Google
~8 (estimated)15+ (tracked by source)
Cost per new patient
$300-500 (guessing)$180-250 (measured)
Medicaid lead waste
40% of leads unqualified<10% with exclusion keywords
High-value procedure leads
0 (no Invisalign/implant campaigns)5-8/month ($5K-$8K each)
The recommended product sequence
Each product builds on the previous one. Start where you are, progress at your own pace.
1
Audit What Your Agency Built
Entry — $97Find out if your agency's 3 campaigns are actually structured correctly. Identify Medicaid keyword leaks, disconnected call tracking, and homepage landing page problems.
2
Connect CallRail and Track Real Patients
Foundation — $497Wire call tracking to Google Ads so you know cost-per-new-patient by campaign. HIPAA-compliant setup with lead quality scoring to filter Medicaid inquiries.
3
Build Procedure-Specific Campaigns
Core — $997Separate campaigns for general, cosmetic, emergency, and high-value procedures. Medicaid exclusion keywords, geographic targeting, and RSA copy that pre-qualifies patients.
4
Dedicated Pages That Convert Patients
Growth — $997Stop sending ad traffic to your homepage. Build procedure-specific landing pages with online scheduling, trust signals, and before/after galleries that convert.
5
The Full Practice Growth System
Scale — $1,997For practices ready to launch Invisalign, implant, and cosmetic campaigns. Multi-campaign architecture with attribution across every procedure line.
This is for you if
- You own an independent dental practice
- You're spending $1,000+/month on Google Ads
- Your agency reports clicks instead of new patients
- You're losing patients to corporate dental chains
- You want to launch high-value procedure campaigns (Invisalign, implants)
This is NOT for you if
- You're a corporate dental chain with an in-house marketing team
- You're looking for someone to manage your ads for you
- You accept only Medicaid patients (different targeting strategy needed)
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Know Your Cost Per New Patient — Not Cost Per Click
You built a $1.1M practice on clinical skill. Now build a marketing system that matches. Connect your tracking, exclude unqualified leads, and launch high-value procedure campaigns that corporate chains can't replicate with generic marketing.