The patterns we see in your work.
PMax is cannibalizing your branded search
PMax ROAS looked great until you saw that 60% of conversions were branded searches you would have captured anyway. It is not finding new customers - it is taking credit for existing ones.
Your Shopping ROAS is below break-even
At 1.9x ROAS you lose money on every Google Shopping sale at a 45% gross margin. The gap is the product feed: default Shopify titles with no keyword enrichment.
You report ROAS to a CFO or board - not just yourself
Portfolio-wide ROAS, blended CAC, and per-brand channel efficiency are required for your QBR or investor deck. Right now you have five separate spreadsheets and no confidence in any of them.
Your Amazon CPCs trained you on intent - Google's broader funnel feels like throwing money at strangers
You know ACoS and TACOS cold, but Shopify conversion sits at 0.8% vs 12% on Amazon. Customers trust Amazon's checkout. Google runs on different signals and a wider funnel.
The numbers in your market.
What operators are actually saying.
“I'm stuck at $25K/mo and I can't figure out how to break through. Meta is tapped out for my niche”
“PMax just seems to cannibalize my branded searches - how do I fix this?”
“My Google Shopping ROAS is 1.9x. Is that normal for a drinkware brand?”
What changes when we run it together.
A Shopify brand owner at $22-28K/mo revenue, $4,500-$6,000/mo ad spend
Shopping ROAS at 1.9x against a 2.4x break-even, PMax burning 60% of budget on branded search, feed running default Shopify titles.
Added PMax brand exclusions, rewrote feed titles with keyword-enriched copy, built a ROAS dashboard separating branded from non-branded.
Non-branded Shopping ROAS reached 3.2x, PMax shifted to net-new customer acquisition, and revenue broke through the $25K/mo plateau to $38K/mo.
A multi-brand portfolio operator running 4 Shopify brands at $28K/mo combined Google spend - reporting to a CFO
PMax routing 40% of spend to Display across all 4 brands, no shared architecture, blended ROAS at 1.8x, individual brand profitability impossible to isolate.
Deployed a unified PMax asset group template across all brands, excluded Display platform-wide, and connected all 4 accounts to a single portfolio dashboard with per-brand branded vs non-branded splits.
Blended Shopping ROAS reached 3.1x, Display waste dropped $5,400/mo, and the CFO approved a 35% Q4 budget increase - first time Google was treated as a growth channel.
A kitchen-gadgets Amazon seller at $95K/mo on Amazon, launching a $600/mo Google test on Shopify
Merchant Center blocked Shopify listings over GTIN mismatches, Shopify conversion rate at 0.9% vs 12% on Amazon, and zero first-party data outside the marketplace.
Fixed GTIN mapping via feed audit, launched brand-defense Search, and rebuilt product pages with review syndication to close the trust gap.
Shopify conversion rate rose to 3.1%, brand defense recaptured 18% of lost search clicks, and D2C share of revenue grew from 4% to 14% in one quarter.
Pick the path that fits your team.
The recommended product sequence.
Each step builds on the previous. Start where you are, progress at your pace.
PMax Architecture and Feed Automation for DTC Brand Owners
Flagship - $4,997AI agents own feed optimization, bid strategy, brand exclusion management, and budget reallocation across your catalog - or across multiple brands. The fastest path from $25K/mo plateau to $60K+/mo without adding headcount.
Recover the ROAS Lost to Poor Post-Click Conversion
Growth - $997Product page optimization that closes the gap between your 1.9x Shopping ROAS and the 2.4x+ you need to break even. Critical for Amazon-to-DTC transitions where Shopify pages must replace Amazon's built-in checkout trust.
Stop Looking Like Every Other DTC Brand in the Shopping Carousel
Growth - $997AI-powered creative briefs for Demand Gen and Shopping campaigns. Build the visual library that earns a higher CTR than generic product shots - and trains Google's algorithm to favor your listings.
Is this for you?
- ✓You run a branded Shopify store doing $15K+/mo in revenue - single brand, multi-brand portfolio, or Amazon FBA transitioning to DTC
- ✓You're strong on Meta but can't crack Google Ads profitability
- ✓You're spending $1K+ on Google Ads and Shopping ROAS is below break-even
- ✓You're worried about Meta dependency or Amazon platform concentration risk
- ✓You value systems and frameworks over guesswork
- ✕You sell supplements or anything with FDA/FTC-regulated claims - see /for/supplements-brand
- ✕You're a thin-margin dropshipper without brand equity - see /for/shopify-dropshipper
- ✕You haven't launched your brand yet (no catalog to optimize)
- ✕You're doing under $10K/mo - you don't yet have enough conversion volume for these systems to work
- ✕You're not willing to touch your product feed (that's where the ceiling lives)
Not quite you? Try these.
Google Ads for Shopify Dropshippers
Solo Shopify dropshipper running pet accessories or trending products, DoorDashing on the side to cover rent while building a real business
Google Ads for Supplements & Health Brands
Health/supplements founder with strong margins and high LTV, fighting constant ad disapprovals and restrictive FDA/FTC-adjacent health claim policies that general DTC brands never encounter