Path 1 · DIY
Install the system yourself
Fix your feed, kill PMax branded-search cannibalization, and instrument profit-per-SKU using our playbooks. For Shopify and DTC operators who like systems and have time to implement them.
You make a legal mushroom extract. Google calls it an unapproved substance and disapproves your ads every 2-3 weeks. You can't say 'boost cognitive function' without getting flagged. PMax looks profitable until you realize 60% is branded search you'd get anyway. And your LTV is $180 per customer — but Google only optimizes for that first $45 purchase. There's a systematic way to fix all of this.
Pick how you want to scale your e-commerce ad ops
Fix your feed, kill PMax branded-search cannibalization, and instrument profit-per-SKU using our playbooks. For Shopify and DTC operators who like systems and have time to implement them.
$0
Higher for competitive categories like protein, lower for niche nootropics
0 target
With 3.2 avg orders and 65% gross margin
15-30%
Without compliance framework — drops to <5% with systematic approach
50-70% branded
Without brand exclusions — industry default for known brands
Lion's mane flagged as an unapproved substance. Ashwagandha disapproved for health claims. Every 2-3 weeks, a product gets flagged and you're back in Merchant Center filing appeals. It's a constant whack-a-mole that eats hours.
Google rejects 'boost cognitive function,' 'improve focus,' and anything that sounds like a health claim. You're forced to use vague language that tanks your CTR. Your competitors seem to get away with more aggressive copy — and you don't know why.
Your PMax campaign shows a 4x ROAS. Impressive — until you check the breakdown. 60% of conversions are branded searches from customers who already know you. Non-branded PMax is a money pit. You're paying Google to take credit for organic traffic.
Customers buy 3.2 times on average. Your true LTV is $180, not the $45 first purchase. But Google optimizes for that first purchase only. You're leaving money on the table because the algorithm doesn't understand your subscription/repeat purchase model.
“Google keeps flagging my lion's mane supplement as an 'unapproved substance.' It's a legal mushroom extract!”Reddit r/PPC
“Can't say 'improves focus.' Can't say 'supports cognitive health.' Can't say anything that sounds like a benefit. What exactly am I supposed to put in the ad?”Reddit r/supplements
“My PMax ROAS looks great until you realize 60% is branded search I'd get anyway”Reddit r/ecommerce
These are representative outcome patterns we've seen from operators implementing these systems. Details are anonymized; numbers are realistic for the vertical.
Operator profile
Starting point
Ad Disapprovals: Every 2-3 weeks, hours spent on appeals. Non-Branded ROAS: Unprofitable (subsidized by branded PMax).
What changed
Rebuilt ad copy around a compliance-first framework, enabled offline conversion imports for LTV, and moved non-branded traffic into a dedicated PMax with brand exclusions.
Outcome
Ad Disapprovals → Compliance-first copy framework, <1 disapproval/quarter. Non-Branded ROAS → 1.5x+ on first purchase, 4x+ on LTV basis.
Each product builds on the previous one. Start where you are, progress at your own pace.
Supplement-specific landing pages with benefit-adjacent compliance framing, subscription offer positioning, and trust signals that justify the first purchase — and plant the seed for the second.
Every system on this page is what we install for our own clients. If you'd rather have us run it with you — or for you — these are the paths.
Ad disapprovals aren't random. PMax branded cannibalization isn't inevitable. And your $180 LTV can absolutely be fed back to Google's algorithm. Start with the Diagnostic to see exactly where your setup is leaking money.
Or book a free 15-min audit if you're not sure which path fits.
© 2026 Tegra
hello@tegra.co60-min strategy session — feed audit, PMax structure, incrementality testing, and bid architecture. Best when you're stuck at a ROAS ceiling or scaling past $25K/mo.
Full-funnel execution across Meta + Google + email — feed ops, PMax campaigns, creative production, and pre-sale pages. For brands at $25K+/mo who want execution off their plate.
Operator profile
Starting point
Lion's mane and ashwagandha ads disapproved on a rolling basis, $45 AOV visible to Google while true 12-month LTV was $180, 50% Meta dependency with rising CPMs.
What changed
Deployed a structured compliance copy framework across all RSAs, wired Shopify subscription data into offline conversion imports, and tuned Smart Bidding around predicted LTV rather than first-order value.
Outcome
Disapprovals dropped to <1/quarter, non-branded Search reached 1.8x first-purchase ROAS and 4.2x on LTV, and Google became a profitable second engine alongside Meta.
Operator profile
Starting point
PMax showing a flattering 4x ROAS masking 65% branded cannibalization, no distinction between one-time buyers and subscribers, constant claim-based disapprovals.
What changed
Split PMax into branded-exclusion acquisition + branded-defense campaigns, tagged subscribers as a separate conversion action, and rebuilt landing pages with compliance-approved benefit framing.
Outcome
Acquisition PMax hit 2.2x on first purchase with a 3.1:1 LTV:CAC, subscriber conversion rate rose from 18% to 27%, and ad disapprovals essentially stopped.
AI brief generation that stays inside Google's health claims policy. Build the image and video creative library that passes platform review and still communicates real product benefits.
We analyzed 500+ product feeds. 73% had near-identical titles across products. Google notices — and it's costing you impressions, clicks, and money.
Ruslan GalbaAlready running $50K+/mo in ad spend? See Premium Advisory