160+ presell page deployments. The system behind 40-80% CPC reductions and 2-3x conversion improvements.
40-80% cheaper clicks. 2-3x conversion rates. Not from bid changes - from building the right page type for each traffic source.
13 page types. 12 modules. Every framework, template, and tracking setup documented from 160+ presell page deployments.
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The Real Problem
80%+ of Google search volume sits above the bottom funnel - informational queries, comparison searches, problem-aware browsing. When all that traffic lands on a product page, it bounces. Not because the product is bad. Because the page answered a question they didn't ask.
The real issue isn't copy quality or button colors - it's a structural page-type mismatch. A person searching "how to fix acne scars" needs a 2,500-word advertorial. A person searching "best vitamin C serum" needs a comparison page. A person typing a brand name needs a short lander with proof and a checkout button. Same product, three different intentions, three different page types required. When the match is right, conversion rates jump 2-3x and CPCs drop 40-80%. When it's wrong, no amount of CRO testing fixes a structural problem.
How the P.A.G.E. Protocol Works
Position
(Module 1-3) - Before writing a word of copy, assess the buyer's awareness level and classify their search intent. Map each keyword group to one of 13 page types using the Awareness Decision Tree. This takes 2-3 hours and determines everything that follows. Skip it, and you'll build the wrong page for the wrong traffic.
Architect
(Module 4-7) - Apply psychological frameworks section-by-section. Select from Cialdini's 11 influence principles. Choose the right Masterson lead type for the awareness level. Map the 5-stage emotional journey to your page sections. This is where the copy structure gets locked in - before you write a single headline.
Generate
(Module 8-9) - Write complete page copy using the matched structures. Choose from named narrative patterns (the 13-step Carol Pattern for customer stories, the 12-step Discovery Narrative for journalistic angles). Apply the 3-Rule Copy Filter to every headline and claim (Visualizable, Falsifiable, Unique). Write dual-track copy: System 1 headlines that tell the full story on a skim-read, System 2 body text that provides rational justification. Match visual design patterns to traffic temperature. Cold traffic gets editorial design. Hot traffic gets conversion-focused layout.
Execute
(Module 10-12) - Deploy the page via Cloudflare Pages or Shopify native. Set up the GA4 event taxonomy to track scroll depth, section views, CTA clicks, and time-on-page. Then build PMax campaigns specifically designed for presell pages - opening 10-100x more audience than product-page PMax alone.
Already Have the Landing Page Conversion Kit ($197)?
| Landing Page Conversion Kit ($197) | Landing Page System ($497) |
|---|---|
| C.L.I.C.K. framework (5 stages) | Full P.A.G.E. Protocol (4 phases, 12 modules) |
| 13 page types + decision tree | 13 page types + Cascade Architecture deployment |
| Copy structures + formulas | Copy + design psychology + visual patterns |
| Basic GA4 event setup | Full GA4 event taxonomy + 4 custom dimensions |
| Page building fundamentals | Deployment (Cloudflare + Shopify) + PMax integration |
| Single page focus | Multi-page system with A/B/C testing architecture |
Why This System Exists
The P.A.G.E. Protocol didn't start as a protocol. It started as a $40K mistake.
Eight years ago, we were building landing pages the way everyone does. One page per product. Same format every time. Headline, features, testimonials, CTA. The conversion rates were fine. Not great - fine. 2-3% on a good day.
Then a supplements client asked us to target informational keywords. "How to reduce inflammation naturally." Massive volume. Low CPCs. We built a standard landing page and pointed the ads at it.
Conversion rate: 0.4%.
We tried everything. New headlines. Different images. Moving the CTA. Shorter copy, longer copy. Six weeks of testing. Nothing worked. Because the FORMAT was wrong. A lander designed for buyers can't convert researchers. They need education, not a pitch.
We built an advertorial instead. Same product. Same keywords. Same budget. Conversion rate: 3.2%. CPCs dropped 62%. $28K/month in new attributable revenue from a traffic source we didn't know existed.
That one test changed everything.
Over the next two years, we cataloged every page format that works for Google Ads traffic. Tested them across 160+ presell page deployments. $2M+ in presell revenue. What emerged was a pattern: there are exactly 13 page types, each matched to a specific awareness level and traffic temperature. When the match is right, conversion rates jump 2-3x. When it's wrong, no amount of copy optimization fixes it.
The P.A.G.E. Protocol is that pattern, documented. Every framework, every decision tree, every template - built from accounts that learned the expensive lessons so you don't have to.
The Solution
The Landing Page System
12 modules. 6 case studies. 6 bonus tools. Every page type, framework, template, and tracking setup - documented from 160+ presell page deployments and $2M+ in presell revenue.
This isn't a landing page course that teaches you to "write better headlines." It's the complete system for matching page format to search intent, writing copy matched to buyer psychology, deploying pages that load in under 2 seconds, and building PMax campaigns that open entirely new audience segments.
The same frameworks we run internally on accounts spending $5K to $500K per month. The same decision trees. The same tracking setup. The same deployment architecture. The only difference is you're running it instead of us.
We built this because the same page-type mismatch shows up in nearly every account we audit - and it takes 2-3 hours to diagnose and a few weeks to fix. The system replaces $3K-15K/month CRO agency retainers with frameworks you own permanently.
Before & After
Before
- All traffic sent to product pages
- 2% average conversion rate
- $3-5 CPC on product keywords only
- One traffic source (Shopping + branded search)
- No section-level data on page performance
- CRO agency at $3-15K/month testing button colors
- PMax pointed at product pages only
- "Flying blind" on which pages work and why
After
- 4-6 page types matched to search intent
- 4-7% blended conversion rate across page types
- $0.80-2.00 CPC on informational + comparison keywords
- 5+ traffic sources including informational, comparison, editorial
- GA4 tracking showing exactly where readers drop off
- Owned system with templates and decision trees
- Presell PMax opening 10-100x new audience segments
- Page type benchmarks with clear optimization priorities
Results
Built from 160+ presell page deployments across ecommerce, SaaS, and professional services. The frameworks in this system are extracted from real landing page performance data and battle-tested across multiple verticals and traffic sources.
Aggregate performance across deployments:
- Average CPC reduction on informational keywords: 40-80% vs product keywords
- Average conversion rate improvement when page type matches intent: 2-3x
- Revenue attributable to presell pages across all deployments: $2M+
- Page types tested and benchmarked: 13 formats across 6+ verticals
- Verticals validated: skincare, supplements, fashion, home goods, fitness equipment, pet products, electronics, food/beverage
What's Inside
Your Implementation Roadmap
The System Is Documented. The Templates Are Ready.
12 modules. 6 bonuses. 13 page type templates. Every framework from awareness mapping to PMax integration.
Bonuses
Bonus 1: 13 Page Type Templates
One complete template per page type. Advertorial, listicle, comparison, guide, quiz, social-proof, roundup, VSL, story, problem-solution, lander, review, editorial. Each with section headers, copy prompts, and design notes. Now includes visual QA checklists for each page type (the exact must-have, should-have, and watch-for items our production build system validates against) and the component block mapping showing which 22 builder components map to each section. Copy, customize, deploy.
Bonus 2: Awareness Level Decision Tree
The exact decision tree we use internally to match keywords to page types. 4-question decision path: keyword intent -> awareness level -> traffic temperature -> validation check. Input the search query and traffic source. Output the recommended page type, lead type, and influence principles. Includes the 120-point angle scoring system and campaign viability thresholds. Saves 2-3 hours per page build.
Bonus 3: Social Proof Section Library
15 social proof formats with examples. Hero testimonial block, logo bar, metric cards (3-column), before/after comparison strip, testimonial grid (6-12 cards), case study summary card, video testimonial embed, screenshot wall, expert endorsement block, results timeline, industry-specific proof tabs, social media proof embed, guarantee + proof combo, UGC carousel, aggregated review summary. Each format includes position guidance, awareness level targeting, and a selection guide mapping formats to page types.
Bonus 4: GA4 Event Tracking Checklist
Step-by-step setup checklist for every GA4 event in the system. Scroll depth, section views, CTA clicks, time-on-page, video engagement, form interactions. Includes the event naming convention, parameter specifications, and 4 custom dimensions that enable page-type-specific analysis. Plus the production build-time tracking approach (no GTM required) with UTM parameter passthrough architecture and the presell performance report structure.
Bonus 5: Theme Extraction Template
Clone any brand's visual identity for your landing pages. Font stack extraction, color palette mapping, spacing patterns, component layouts. Uses browser DevTools to pull exact CSS values. Includes section-to-style mapping tables for advertorial, comparison, and lander pages. Competitor theme cloning process for reverse-engineering what's working in your market. Your pages will look like they belong to your brand, not an outsourced template.
Bonus 6: PMax Asset Kit for Presell Pages
Generate PMax-ready assets from any presell page. Headline extraction formulas, description templates, image specifications, sitelink structures, and audience signal configurations. The kit that turns a landing page into a PMax campaign in under an hour.
What This Is (and Isn't)
What This Is
- A complete landing page system with 13 page types, frameworks, and templates
- Tested across 160+ presell page deployments and $2M+ in presell revenue
- Immediately actionable - build your first page this week
- Applicable to any e-commerce platform (Shopify, WooCommerce, BigCommerce, custom)
- Includes deployment guides for both Cloudflare and Shopify
- A living document with lifetime updates as we test new formats
What This Isn't
- A drag-and-drop page builder tool (you'll use your own tools or the templates)
- A beginner's intro to Google Ads (you need active campaigns spending $3K+/month)
- A "set it and forget it" automation (you'll build pages, not push a button)
- A replacement for good products (great landing pages can't save bad products)
- A substitute for Google Ads campaign management (this is the page side, not the campaign side)
Is This For You?
This is for you if:
- You're spending $3K+/month on Google Ads and want more conversions from the same budget
- You've sent traffic to product pages and seen conversion rates stuck below 3%
- You want a system for building pages, not another set of tips
- You're willing to spend 3-5 hours/week on landing page optimization for the first month
- You want to stop paying a CRO agency $3K-15K/month for incremental improvements
- You care about data and want to make page decisions based on GA4 evidence, not guesses
- You want to open informational and comparison traffic sources that your competitors aren't touching
This is NOT for you if:
- You haven't launched Google Ads campaigns yet (start with Google's free resources first)
- You're looking for someone to build your pages for you (check our DFY services instead)
- Your product catalog has fewer than 5 products (the ROI math doesn't work at micro-scale)
- You don't have basic HTML/CSS knowledge or access to a developer (for Cloudflare deployment)
- You expect results without implementation (the system works; it requires your effort)
Tested Across These Verticals
Your Options
| Alternative | Cost | Timeline | Outcome | Weakness |
|---|---|---|---|---|
| CRO agency | $3-15K/month ($36-180K/year) | Ongoing retainer | Incremental improvements (button color testing) | No knowledge transfer, agency dependency, tests symptoms not structure |
| YouTube/free content | $0 | Months of scattered learning | Random tactics, no system | No page-type framework, no awareness matching, no templates, no tracking |
| Other landing page courses | $200-500 | Self-paced | General CRO theory | Not Google Ads-specific, no deployment guide, no PMax integration |
| Unbounce/page builder subscription | $99-300/month | Immediate | A page builder tool | Teaches HOW to build, not WHAT to build or WHY. No strategy framework. |
| Do nothing | $0 upfront | N/A | Stay at 2% CVR on product pages | $3K-15K/month in wasted clicks + untapped informational search volume |
| This system | $497 once | 8 weeks structured | Complete page system with 13 types, tracking, deployment, PMax | Requires 3-5 hrs/week implementation for first 8 weeks |
Case Studies
Case Study 1: The Advertorial CPC Discovery - Content-Based Landing Pages
A DTC brand spending $40K/month on Google Ads was stuck bidding on product keywords at $3.50-4.80 CPC. Every scaling attempt pushed CPCs higher because they were fighting for the same bottom-funnel terms as every competitor.
We ran the I.F.I.T. analysis (Intent-Format-Impact-Test) from the P.A.G.E. Protocol. The discovery: informational keywords in their category had 10-100x the search volume at 40-80% cheaper CPCs. Nobody was building content-based landing pages to capture this traffic.
We deployed advertorials targeting "how to" and "why does" queries. These pages looked editorial, not promotional - following the 60% education threshold before any product mention. The format matched the search intent perfectly: researchers got education, not a checkout page.
Results: CPCs dropped from $4.20 to $0.85 on the new keywords. Conversion rate on the advertorial pages hit 3.2% - higher than their product pages at 2.1%. The content-based approach opened an entirely new traffic source that generated attributable revenue within the first 6 weeks.
Key insight: The cheapest clicks on Google aren't on product keywords. They're on informational keywords where the right landing page format bridges the gap between research and purchase.
Case Study 2: The Meta Dependency Problem - Landing Page Relevance
A brand spending $200K/month on Meta and $30K on Google kept watching blended ROAS decline. The diagnosis everyone gave them: "scale back Meta" or "test new audiences." Both wrong.
The real problem: every customer who saw their Meta ad and later searched on Google found a competitor instead. They were paying Meta to create demand, then losing the conversion to whoever showed up on Google with the right page. As the data shows, e-commerce brands allocate 78% of ad spend to Meta, but turning off Meta only drops revenue 20%. That gap means over-attribution - and leaked conversions.
We built landing pages matched to each stage of the customer journey. Brand search pages captured Meta-warmed traffic. Comparison pages intercepted customers evaluating alternatives. Advertorials caught early-stage researchers before competitors could. Each page served a different role in what we call the Cascade - Capture, Surround, Convert.
Results: the Google Ads account went from a $30K afterthought to a $95K primary conversion channel. Blended ROAS across both platforms improved because they stopped losing Meta-generated demand to competitors on Google.
Key insight: Every customer who searches you on Google and finds a competitor instead is a customer you already paid to acquire on Meta. Landing pages are the defense system.
Case Study 3: The Cascade Architecture - Pages for Every Funnel Stage
A fitness equipment brand running Shopping campaigns at $42K/month had hit a ceiling. ROAS was 2.8x and couldn't scale further. The standard advice - "increase budget" - just meant higher CPCs and lower returns.
We applied the Cascade Architecture through landing pages. Instead of one page type (product pages) serving all traffic, we built pages for each stage: editorial "best of" pages for cold traffic entering through informational searches (Capture stage), comparison pages for warm traffic evaluating options (Surround stage), and conversion-focused landers for retargeting (Convert stage).
The editorial pages became PMax final URLs, which discovered entirely new audience segments that product-page PMax never reached. The comparison pages intercepted competitor-aware traffic at 60% lower CPCs than branded terms. The retargeting landers converted at 2.3x the rate of generic product pages because the copy matched the visitor's awareness level.
Results over 10 weeks: spend scaled from $42K to $89K/month. ROAS improved from 2.8x to 3.2x even at higher spend. New customer acquisition rate jumped from 15% to 43% because the Cascade pages reached buyers at every stage - not just the ones ready to checkout.
Key insight: Landing pages aren't just conversion tools. They're the mechanism that makes full-funnel Google Ads work. Each page type serves a specific stage in the Cascade Architecture.
The Math
You invest
$497 once.
Conservative
(fix one page-type mismatch): Redirect informational traffic to an advertorial. Save $1,500-3,000/month in wasted clicks from lower CPCs alone = 36-72x annual return.
Typical
(build 3-4 page types + GA4 tracking): Open new traffic sources + optimize existing pages with section-level data. $5,000-15,000/month incremental revenue = 120-362x annual return.
Best case
(full P.A.G.E. implementation + PMax presell): Complete page system running across all awareness levels. $20,000-50,000+/month in new revenue from untapped search volume = 483-1,207x annual return.
Cost of NOT having it
Every month without the right page types = $3,000-15,000 in wasted clicks on mismatched pages. Plus $36,000-180,000/year if you're paying a CRO agency for incremental tweaks instead of fixing the structural page-type problem. In 12 months, that's $36,000-180,000+ you won't recover.
What You Get
The Landing Page System (12 modules)
13 Page Type Templates
Awareness Level Decision Tree
Social Proof Section Library (15 formats)
GA4 Event Tracking Checklist
Theme Extraction Template
PMax Asset Kit for Presell Pages
Presell Builder AI Agent Blueprint
The Guarantee
30-Day Implementation Guarantee
Build one landing page using the P.A.G.E. Protocol. If your matched page doesn't outperform your current product page on the same traffic within 30 days, email me the page URL and your GA4 data and I'll refund every cent.
Frequently asked questions about The Landing Page System
The Complete Landing Page System. One Purchase. Lifetime Updates.
13 page types. 12 modules. Every framework, template, and tracking setup documented from 160+ deployments.