What's new in Competitor Researcher
Prompt improvements, new tools, and capability upgrades — shipped and documented.
v1.0.0
1
today
0 days
April 2026
v1.0.0
Launch
Apr 17, 2026Competitor Researcher — Blue Ocean Scoring and Creative Briefs
Reverse-engineers competitors, scores differentiation on a Blue Ocean 0-100 scale, declares the creative pole (Organic vs DR), and outputs scored creative briefs with UMP/UMS mechanism specificity.
New competitive research + creative strategy agentBlue Ocean differentiation scoring (0-100)UMP/UMS mechanism specificity in briefsOrganic vs DR creative pole calibration
What changed
- Launched the Competitor Researcher agent at v1.0.0
- Reverse-engineers 3+ competitors per run
- Scores differentiation on the Blue Ocean 0-100 scale
- Declares the creative pole (Organic vs Direct Response)
- Maps market gaps and audience angles
- Produces scored creative briefs with Unique Mechanism specificity
- Covers the full pre-build workflow: research → angles → briefs → asset direction
Why
Entering a category blind is expensive. Most teams build campaigns before they have a clear differentiation hypothesis, then try to fix positioning in the ad copy. This agent forces the pre-build decisions that make the creative work.
What to try
- Give it 3 competitor URLs and say: "Analyze these competitors and tell me what they are pushing, where their message is weak, and how we should differentiate in paid acquisition."
- Or start from market research: "Research the market for this offer and identify demand gaps, positioning opportunities, and what kind of paid search angle is still underused."
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