Tracking & Measurement Agent
Diagnose broken tracking, attribution gaps, funnel-layer efficiency, budget pacing, impression share loss, and run the P.U.L.S.E. Protocol.
Orchestrate multi-workflow decisions with reporting pre-check, funnel expansion logic, multi-market roadmaps, and specialist routing.
Problem spans multiple workflows? Start here. This agent establishes your account baseline, routes decisions across specialists in the correct dependency order, and sequences funnel expansion and scaling strategy.
Quick start
Route this across the right agentsSequence a multi-step execution planWhat's my account health baseline?Problem spans multiple workflows? Start here. This agent establishes your account baseline, routes decisions across specialists in the correct dependency order, and sequences funnel expansion and scaling strategy.
“Used the command center agent to evaluate whether we should restructure from single-keyword ad groups to a consolidated approach. It mapped out the migration path, flagged three campaigns where consolidation would lose signal, and recommended a hybrid. Saved me from a mistake I was about to make.”
— Jerome Adkins
Not sure which agent should handle the problem first
Work crosses research, build, optimization, and ops
Need a sequence of steps, not a single deliverable
Scaling decisions that affect multiple campaign types
Ready to expand from BOFU to full-funnel (MOFU/TOFU)
Scaling across multiple markets and need a launch order
Not designed for
What you provide
Bring the account situation, constraints, and what outcome you are trying to produce.
Campaign-level metrics across Search, Shopping, PMax, and Demand Gen for account health assessment.
If scaling: list of target markets with current spend, conversion data, and competitive context per market.
Establishes account baseline, routes across specialists in dependency order, and sequences funnel expansion
What you get back
A step-by-step workflow order with the right agent, inputs, and success criteria for each stage.
Why each step belongs with a specific specialist and what handoff context matters between them.
This is the routing layer.
Use it when you need to decide the right workflow order across diagnostics, build, optimization, research, and operations.
The account, the bottleneck, the business outcome you need — don't filter, just share the context.
Which workflow comes first, which specialist agent handles each stage, and the handoff logic between them.
The output is the execution order — not the endpoint. Each step routes you to the right specialist with the right context.
A step-by-step workflow order with the right agent, inputs, and success criteria for each stage.
Why each step belongs with a specific specialist and what handoff context matters between them.
Master orchestration agent that coordinates campaign strategy, scripts, scaling roadmaps, and readiness assessments.
Diagnose broken tracking, attribution gaps, funnel-layer efficiency, budget pacing, impression share loss, and run the P.U.L.S.E. Protocol.
Start here when measurement needs fixing before any optimization work.
Run a funnel-aware PMax and Shopping audit across feed quality, asset groups, signals, Thief/Protector strategy, and segment density.
Route here for PMax/Shopping account-level optimization and funnel-layer audit.
Rewrite titles with Zone 1 keyword verification, validate against 152-point standards, and optimize for Shopping and AI surfaces.
Route here when the feed is the primary bottleneck (titles, attributes, quality scoring).
Build search structure with 5-tier negatives, scored RSAs across 5 headline types, ad extensions, and funnel-aware keyword match strategy.
Route here for search campaign builds, rebuilds, or negative keyword strategy.
Discover and rank presell angles, generate A/B/C headline variants, apply Schwartz awareness sequencing, and build the conversion brief before traffic hits.
Route here when page conversion is the bottleneck between traffic and revenue.
Research competitors, score differentiation (Blue Ocean 0-100), declare creative pole (Organic vs DR), and produce briefs with UMP/UMS mechanism specificity.
Route here for competitive intelligence, angle discovery, and creative planning.
Build scored Demand Gen creative briefs, YouTube video scripts, and 4-Layer Campaign Architecture using D.R.I.V.E. and V.I.D.E.O. methodologies.
Route here for Demand Gen image briefs, YouTube video scripts, and campaign architecture.
Get command center insights in minutes — structured output you can act on immediately.