audit & diagnosticsdiagnose
Tracking & Measurement Agent
Diagnose broken tracking, attribution gaps, funnel-layer efficiency, budget pacing, impression share loss, and run the P.U.L.S.E. Protocol.
From $0.23 / runOpen agent →
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audit & diagnostics
Incrementality Test ArchitectDesign multi-channel holdout experiments with statistical power validation, budget pacing monitoring, and defensible readout rules.
From $0.30 / rundiagnoseMeasurementfile uploadgoogle ads
160+ client frameworksStructured outputCredit-based
From $0.30 / runaudit & diagnosticsdiagnoseMeasurement
Attribution tells you what happened — not what was caused. This agent designs geo holdouts and matched-market experiments across Search, Shopping, and PMax that prove incremental impact with live-data statistical validation.
Quick start
Design a geo holdout with matched marketsPressure-test my holdout planDesign a multi-channel holdout testAttribution tells you what happened — not what was caused. This agent designs geo holdouts and matched-market experiments across Search, Shopping, and PMax that prove incremental impact with live-data statistical validation.
From $0.30 / run
audit & diagnosticsdiagnoseMeasurement
“I've tried a dozen AI ad tools and they all feel like the same generic prompt with a different skin. These agents are clearly built on real frameworks — the outputs reference actual campaign structures, naming conventions, and measurement approaches that match how senior practitioners work.”
— Henrik Nygaard
When to use this agent
Need to prove causal lift, not just attributed conversions
Planning a geo holdout or budget reduction test
Spend is large enough that a bad test design is expensive
Stakeholders want proof that the channel actually drives revenue
Multi-channel accounts needing coordinated test design across Search, Shopping, and PMax
Not designed for
Fixing broken tracking implementationsEveryday campaign optimization tasksSmall accounts without enough geo or budget diversity to split
How it works
What you provide
Geo and budget context
Bring market splits, budgets, and historical performance ranges.
Operational constraints
List what you can and cannot pause, split, or isolate during the test.
Seasonal and event calendar
Any upcoming sales, seasonal peaks, or competitive events that could confound results during the test window.
Incrementality Test Architect
Designs holdout experiments with matched markets, statistical power validation, and defensible readout rules
What you get back
Test blueprint
A structured experiment design with cohorts, duration, and measurement windows.
Readout framework
The rules for interpreting the result without fooling yourself.
What this agent does
This agent designs incrementality tests for operators who need a defensible experiment, not just another attribution view.
How to work with it
1
Share your markets, budgets, and constraints
Which geos can be split, how much spend is in play, and what commercial guardrails the business won't cross.
2
The agent builds a defensible experiment design
Test/control logic, matched market selection, duration, statistical power requirements, and readout rules that won't let you fool yourself.
3
Launch with a ready-to-execute operating doc
The output covers setup, monitoring checkpoints, and post-test interpretation — detailed enough to hand to the team.
What to send
Geo or holdout structure
Markets, regions, or audiences that can be separated into test and control.
Historical performance
Enough baseline data to estimate noise, seasonality, and expected lift.
What you get back
Test blueprint
A structured experiment design with cohorts, duration, and measurement windows.
Readout framework
The rules for interpreting the result without fooling yourself.
Recent updates
Launch
v1.0.0Incrementality Test Architect Launch
AI agent for designing and analyzing incrementality tests to measure true campaign lift.
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Put the Incrementality Test Architect to work
Get audit & diagnostics insights in minutes — structured output you can act on immediately.