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Strategic frameworks, test results, and decision models — written directly from the Google Ads and Meta Ads campaigns we operate every week. Built for operators and executives who want depth, not surface-level tips.

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3 results tagged with "attribution"

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Jan 20·13 min read

google adsmeasurement

The YouTube Attribution Problem (And How to Actually Measure Top-Funnel Impact)

Your YouTube campaigns aren't failing - your attribution model is. A measurement framework that reveals what dashboards hide about top-funnel impact.

Ruslan Galba

Thread·Dec 4·2 min read

measurement

Triple Whale Attribution Models: Which One to Actually Use

Same customer, same $100 order — Triple Whale shows $200 in revenue. It's the attribution model you're using, and it's costing you thousands.

Ruslan Galba

Thread·Dec 4·2 min read

google adsmeta adsmeasurement

Why Cutting Meta or Google Would Kill Both Channels

We spent $2M on Meta and Google. Finance wanted to cut the loser. Here's why that would have destroyed both channels and how the compounding loop actually works.

Ruslan Galba

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