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Published thinking from active accounts

Strategic frameworks, test results, and decision models — written directly from the Google Ads and Meta Ads campaigns we operate every week. Built for operators and executives who want depth, not surface-level tips.

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2 results tagged with "product-titles"

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Thread·Feb 10·1 min read

shoppinggoogle ads

The 98.7% Feed Uniqueness Problem Most Brands Don't Know They Have

We analyzed 500+ product feeds. 73% had near-identical titles across products. Google notices — and it's costing you impressions, clicks, and money.

Ruslan Galba

Thread·Dec 4·2 min read

shoppinggoogle ads

Why Templated Product Titles Are Costing You 139% in Shopping Revenue

Templated product titles trigger Google's near-duplicate detection, costing merchants up to 139% in organic shopping revenue. Here's the fix.

Ruslan Galba

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Published thinking from active accounts

The 98.7% Feed Uniqueness Problem Most Brands Don't Know They Have

Why Templated Product Titles Are Costing You 139% in Shopping Revenue

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