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Editorial

Tactics, tests, and operating notes from live campaign work 

Structured insights on Google Ads, Meta Ads, and AI-enabled campaign systems.

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2 results tagged with "strategy"

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The YouTube Attribution Problem (And How to Actually Measure Top-Funnel Impact)

Your YouTube campaigns aren't failing - your attribution model is. A measurement framework that reveals what dashboards hide about top-funnel impact.

Ruslan GalbaRuslan Galba

The Google Ads Scaling Roadmap - From Zero to $100K/Month

After analyzing 100+ e-commerce accounts, we found the specific sequence that scales Google Ads from $5K to $100K/month. Phase by phase, checkpoint by checkpoint.

Ruslan GalbaRuslan Galba

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