Editorial

Published thinking from active accounts

Strategic frameworks, test results, and decision models — written directly from the Google Ads and Meta Ads campaigns we operate every week. Built for operators and executives who want depth, not surface-level tips.

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3 results tagged with "meta-ads"

Clear

Jan 25·2 min read

meta adscreative

How We Test 100+ Meta Ad Creatives Per Week

Our system for generating, launching, and analyzing high volumes of Meta ad creatives using AI APIs and bid-cap strategies.

Andrei Lunev

Thread·Jan 24·2 min read

google ads

AI Chatbots Will Become the Biggest Ad Channel

Meta knows your behavior. AI chatbots know your thoughts. When they figure out how to ship ads at scale, it's going to be a completely different level of targeting.

Ruslan Galba

Thread·Dec 4·2 min read

google adsmeta adsmeasurement

Why Cutting Meta or Google Would Kill Both Channels

We spent $2M on Meta and Google. Finance wanted to cut the loser. Here's why that would have destroyed both channels and how the compounding loop actually works.

Ruslan Galba

Showing 3 of 3 posts

Published thinking from active accounts

How We Test 100+ Meta Ad Creatives Per Week

AI Chatbots Will Become the Biggest Ad Channel

Why Cutting Meta or Google Would Kill Both Channels

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