Google Ads for SaaS Founders

Path 1 · DIY

Install the system yourself

Wire CRM offline conversions, build B2B-intent search campaigns, and stop optimizing on form fills yourself. For technical founders and growth leads who like systems.

Get the AI Agentic System

PMax thinks your buyer is a college student

You turned on Performance Max expecting qualified leads. Instead, Google found the cheapest conversions — students searching for 'free project management templates' and job seekers looking for 'construction management courses.' Your ICP is a VP of Operations at a $20M contractor, not someone writing a term paper.

Your 90-day sales cycle breaks Google's learning period

Google needs conversion signals within 7-14 days to optimize. Your deals close in 90 days. By the time a demo request becomes a paying customer, Google has already reallocated your budget to whatever generated the most form fills — qualified or not.

2 demos a week isn't enough to prove the channel

At $280 per demo with $25-40 CPCs, you're getting 2 demos a week. Your board wants 8. Scaling budget just means more of the same unqualified leads. You need to fix the signal before you scale the spend.

Your content marketer isn't a PPC person

Your one marketer writes great blog posts and manages your newsletter. But Google Ads requires a completely different skill set — keyword architecture, bid strategy, conversion tracking, and CRM integration. You can't just 'figure it out' on top of everything else.

Operator profile

A vertical B2B SaaS founder at $38K MRR, running $3K-$8K/mo on Google Ads

Starting point
Demos per week: 2. Demo-to-close rate: 12%.
What changed
Built a problem-aware vs solution-aware campaign split, installed multi-touch B2B attribution with Salesforce as source-of-truth, and tied bid strategy to pipeline value, not demo count.
Outcome
Demos per week → 8+. Demo-to-close rate → 22%+.

Path 3 · Done-For-You

Have us run it for you

Full ad ops for B2B SaaS, industrial, or advisory — Google + Meta + ABM + CRM integration. For VC-backed teams at $10K+/mo who need pipeline scale.

Book a fit call

Operator profile

A bootstrapped B2B SaaS at $50K MRR targeting HR teams, $4K/mo spend

Starting point
Trial-to-paid stalled at 5%, cost-per-trial $140, ICP fit on new trials was under 30% — burning runway on the wrong signups.
What changed
Deployed the Landing Page System to build a qualified demo path separate from free trial, added HubSpot offline conversions so Google optimized for ICP-fit trials, and rewrote Search around job-title + pain-point modifiers.
Outcome
Trial-to-paid climbed to 13%, ICP fit on new trials hit 71%, cost-per-paid-customer dropped from $2,800 to $980.

8 weeks to ICP-weighted bidding, 4 months to sustained $980 CAC

Operator profile

A VC-backed PLG SaaS at $180K MRR, Series A, $22K/mo spend, 60-day cycle

Starting point
Pipeline value flat at $280K/mo despite scaling budget from $12K → $22K; board flagged the paid channel as 'not scaling linearly'.
What changed
Rolled out the AI Agentic System to manage hourly budget shifts across 14 Search campaigns and rebuilt reporting to track pipeline-value-per-dollar instead of MQLs.
Outcome
Pipeline value scaled to $680K/mo on the same $22K, SQL volume 2.4x, CAC payback compressed from 16 to 9 months.

6 weeks to AI agent handoff, 3 months to compound pipeline lift

You're Getting 2 Demos a Week from Google Ads. Your Board Wants 8.

Pick how you want to work with us

Install the system yourself

The numbers in your market

Sound familiar?

PMax thinks your buyer is a college student

Your 90-day sales cycle breaks Google's learning period

2 demos a week isn't enough to prove the channel

Your content marketer isn't a PPC person

Real voices, real frustration

What operators in this situation typically achieve

A vertical B2B SaaS founder at $38K MRR, running $3K-$8K/mo on Google Ads

The recommended product sequence

Demo Funnel Optimization

AI Agentic System — Flagship

AI agents for your niche

Landing Page Builder

Google Ads Agent

Articles for your situation

The YouTube Attribution Problem (And How to Actually Measure Top-Funnel Impact)

Triple Whale Attribution Models: Which One to Actually Use

Don't want to build it yourself?

Google Ads Consulting

Meta Ads Consulting

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Free Resources

Get expert eyes on your account

Have us run it for you

A bootstrapped B2B SaaS at $50K MRR targeting HR teams, $4K/mo spend

A VC-backed PLG SaaS at $180K MRR, Series A, $22K/mo spend, 60-day cycle

The 4% Trap: Google Ads Incrementality

Run the System For Me