Your unit economics work — $2,300 CAC against $27K LTV. But you can't scale. PMax sends you students looking for free templates. Your 90-day sales cycle breaks Google's optimization window. And your content marketer isn't a PPC person. These systems fix the pipeline, not just the click.
$0
Niche vertical software keywords
$0
Before offline conversion optimization
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Without CRM feedback to Google
0 minimum
VC-backed SaaS benchmark
You turned on Performance Max expecting qualified leads. Instead, Google found the cheapest conversions — students searching for 'free project management templates' and job seekers looking for 'construction management courses.' Your ICP is a VP of Operations at a $20M contractor, not someone writing a term paper.
Google needs conversion signals within 7-14 days to optimize. Your deals close in 90 days. By the time a demo request becomes a paying customer, Google has already reallocated your budget to whatever generated the most form fills — qualified or not.
At $280 per demo with $25-40 CPCs, you're getting 2 demos a week. Your board wants 8. Scaling budget just means more of the same unqualified leads. You need to fix the signal before you scale the spend.
Your one marketer writes great blog posts and manages your newsletter. But Google Ads requires a completely different skill set — keyword architecture, bid strategy, conversion tracking, and CRM integration. You can't just 'figure it out' on top of everything else.
“How do you run Google Ads for B2B SaaS when the sales cycle is 90 days?”r/SaaS
“PMax for B2B is useless — I got leads for 'free project management templates'”r/PPC
“Google Ads cost per customer is $2,300. Our LTV is $27K. But my board wants me to scale faster”r/startups
Your LTV is $27K. Your CAC is $2,300. The unit economics already work — you just can't scale because Google doesn't know which demos become customers. Fix the signal, and the math does the rest.
Demos per week
Demo-to-close rate
Cost per customer
Google ↔ CRM sync
Each product builds on the previous one. Start where you are, progress at your own pace.
Connect your CRM to Google Ads with offline conversion imports. Teach the algorithm what a real buyer looks like — not just a demo request that never closes.
Keyword architecture for niche B2B SaaS: problem-aware, solution-aware, and competitor terms. Campaign structure built for $25-40 CPCs and long sales cycles.
Turn expensive SaaS clicks into qualified demo requests. Landing page systems for PLG + sales hybrid models.
Prove Google Ads as a scalable channel for your Series B. Multi-channel attribution, board-ready reporting, and CAC:LTV modeling.
Tactics, case studies, and strategies for saas founders advertisers. No spam.
Start with pipeline attribution so Google learns what a real buyer looks like. Then build the search strategy to scale from 2 demos a week to 8. Every week you wait is another board meeting without an answer.