Seven chapters covering the 4-agent creative loop, EMQ 8.0 as the new attribution floor, the 1-1-1 structure decision, and the Threads arbitrage window. Sourced from Tinuiti ($2.3B managed), CTC (N=180 migrations), Motion (N=2,800 accounts), and Disrupter School operator cohorts.
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chapters · ~12,000 words
Source-cited throughout
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Tinuiti Q1 2026 ($2.3B managed). Common Thread Collective (N=180). Motion Creative Volume Report (N=2,800). Madgicx client cohort (N=240). Disrupter School Q1 2026.
The 100x candidate expansion. Why feeding the model is the new craft. The 65% ROAS gap between high- and low-volume shippers.
Briefer → Generator → Publisher → Killer. How to wire it with Meta Ads MCP + Higgsfield + Sora — at marginal cost.
The 8.0+ floor. The 7-parameter priority stack. Stape vs custom CAPI. EC-for-Leads for B2B.
Consolidation decision tree. ASC default + parallel manual CBO graduation. The 4 legitimate override scenarios.
400M MAU. CPMs 30–40% lower than IG. Conversational copy pattern. Why polished IG creative underperforms.
This is for you if...
This is NOT for you if...
Tinuiti ($2.3B managed). Common Thread Collective (N=180). Motion (N=2,800 accounts). Madgicx. Disrupter School. The benchmarks they publish in pieces, in one playbook.
10 toggles silently flip back ON within 7–14 days. Manual quarterly audits miss 3–4 weeks per cycle. The verification automation that catches it.
Brand voice. Claims compliance. IP risk. EU AI Act overlay. The 4 kill-switches.
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