Google shipped the official Google Ads MCP on April 28, 2026. This pack gives you the install, 12 production GAQL prompts, and the CLAUDE.md governance template the field is converging on.
12
GAQL prompt templates
+ install + skills + CLAUDE.md
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Built for operators with $5K+/mo on Google Ads who want agentic loops without the cleanup costs.
Install across 4 clients
Claude Desktop, Claude Code, ChatGPT Connectors (Q1 2026), Gemini CLI v1.4+. Exact env-var schema and the auth gotcha that bites first-time installs.
12 GAQL prompt templates
Wasted spend hunt, brand cannibalization scan, asset decay, AIO impression decay, auto-apply lockdown, anomaly detector — all with actual GAQL.
CLAUDE.md governance template
100+ lines: account context, brand-safe terms, never-block words, hallucination guardrails, approval gates.
Claude Skills config
The .claude/skills/google-ads/ layout — SKILL.md, reference docs, prompts, scripts. Drop it in once; every future session loads with account context.
Read-only vs write-capable fork comparison
Official Google Ads MCP (3 tools, read-only) vs gomarble-ai, AdKit, Markifact, Blend, Synter — what each adds and what to audit.
Kill-switch policy
Spend velocity 25% deviation trigger, write approval gates, audit log requirements, the daily 50-write ceiling.
No verification step in negative-keyword generation
Claude happily generates 200 plausible negatives without running a single GAQL. The fix is a 4-line CLAUDE.md policy that requires verification on every proposal — included.
Conversion definitions never make it into context
The agent doesn’t know what counts as a primary conversion vs Journey-Aware Bidding secondary. Without it, every recommendation drifts. The 20-line block fixes it.
No audit log when the agent writes
The append-only .jsonl log pattern — what your client, your board, and your legal team will eventually ask for.
This is for you if...
This is NOT for you if...
12 prompts. Skills config. CLAUDE.md. Kill-switch policy. The setup the field spent six months converging on, packaged so you can paste it into Claude Code tonight.
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