- review criteria
- 40As described in this resource
- Price
- FreeAs described in this resource
- Access
- EmailAs described in this resource
Your working toolkit.
- 0140 self-review criteria across five areas
- 02Current AI Max and auto-apply controls
- 03Conversion signal and account evidence checks
- 04PMax coexistence and search-query review
- 05A prioritized follow-up plan from your answers
Before you start.
- Channel
- Google Ads
- Format
- Diagnostic
- Price
- Free
- Access
- Your access link arrives by email after signup.
Bring the evidence. Leave with a useful next step.
Five areas: AI Max controls, auto-apply settings, conversion signals, AIO visibility posture and PMax coexistence; 40 criteria, 1–5 scoring, 0–200 bands, 7/30/90 plan.
| Stage | What to prepare or keep |
|---|---|
Bring | Account settings, conversion definitions, a dated search-term or product sample and your commercial goal. |
Keep | A query, evidence note or proposed campaign change with its source and review decision. |
Review | Check query coverage, conversion lag, margin and campaign role before making an account change. |
Source: AI Max Controls Checklist · A suggested use of this resource; no account has been assessed.
Use the checklist to choose the next check.
- Open the evidence
Account settings, conversion definitions, a dated search-term or product sample and your commercial goal.
- Record what you know
Answer against current evidence. Mark Not checked or Not applicable where appropriate.
- Choose the next action
Check query coverage, conversion lag, margin and campaign role before making an account change.
This is a self-assessment from your answers. It does not connect to your account, measure commercial performance or certify readiness to automate. Keep unknown and inapplicable items separate from observed gaps.
Want the channel handled for you?
Research, Search, Shopping, Performance Max and Demand Gen; feeds, static and video creative, landing pages, offer pages and pre-sale pages. Typically live within 48 hours. Once account access and the required assets are ready.
See managed Google Ads →Is this for you?
| Area | Fit | Your situation |
|---|---|---|
| Use case 1 | Good fit | You have a specific Google Ads task and can bring the relevant source evidence. |
| Use case 2 | Good fit | You want a practical reference to use yourself or with your operator. |
| Constraint 1 | Not a fit | You need a connected account inspection rather than a self-review checklist. |
Want done-for-you? Talk to us instead.