Creative Brief Builder - Image Briefs, Video Scripts, and 4-Layer Architecture
Builds scored Demand Gen image briefs, YouTube video scripts across 5 formats, and a complete 4-Layer Campaign Architecture from a shared emotional truth foundation.
New Demand Gen + YouTube creative agent100-point headline scoring rubric5 YouTube script formats4-Layer Campaign Architecture for scaling
What changed
Launched the Creative Brief Builder agent at v1.0.0
Two integrated pipelines: Demand Gen image creative + YouTube planning
Extracts emotional truths from product and audience context
Generates 4 angles using Problem/Outcome × Rational/Emotional
Scores headlines on a 100-point rubric
Builds AI image prompts and validates against a 5-point creative quality checklist
Produces a complete 4-Layer Campaign Architecture for scaling
Why
Demand Gen CTR stuck at 0.2% and YouTube budgets burning without a plan are both symptoms of briefs without emotional grounding. This agent starts from customer emotion discovery and branches into whichever creative track you need, so image briefs and video scripts share the same foundation.
What to try
For Demand Gen: "Build a Demand Gen creative brief for my product. Extract emotional truths, generate 4 angles using Problem/Outcome × Rational/Emotional, score headlines on the 100-point rubric, build AI image prompts, and validate against the 5-point creative quality checklist."
For YouTube: "Write 5 YouTube video script outlines (Mechanism Explainer, Founder Story, Comparison, PAS, Testimonial Compilation) using the 5-Part Structure."