What's new in Creative Brief Builder
Prompt improvements, new tools, and capability upgrades — shipped and documented.
v1.0.0
1
today
0 days
April 2026
v1.0.0
Launch
Apr 17, 2026Creative Brief Builder — Image Briefs, Video Scripts, and 4-Layer Architecture
Builds scored Demand Gen image briefs, YouTube video scripts across 5 formats, and a complete 4-Layer Campaign Architecture from a shared emotional truth foundation.
New Demand Gen + YouTube creative agent100-point headline scoring rubric5 YouTube script formats4-Layer Campaign Architecture for scaling
What changed
- Launched the Creative Brief Builder agent at v1.0.0
- Two integrated pipelines: Demand Gen image creative + YouTube planning
- Extracts emotional truths from product and audience context
- Generates 4 angles using Problem/Outcome × Rational/Emotional
- Scores headlines on a 100-point rubric
- Builds AI image prompts and validates against a 5-point creative quality checklist
- Writes YouTube scripts in 5 formats (Mechanism Explainer, Founder Story, Comparison, PAS, Testimonial Compilation)
- Produces a complete 4-Layer Campaign Architecture for scaling
Why
Demand Gen CTR stuck at 0.2% and YouTube budgets burning without a plan are both symptoms of briefs without emotional grounding. This agent starts from customer emotion discovery and branches into whichever creative track you need, so image briefs and video scripts share the same foundation.
What to try
- For Demand Gen: "Build a Demand Gen creative brief for my product. Extract emotional truths, generate 4 angles using Problem/Outcome × Rational/Emotional, score headlines on the 100-point rubric, build AI image prompts, and validate against the 5-point creative quality checklist."
- For YouTube: "Write 5 YouTube video script outlines (Mechanism Explainer, Founder Story, Comparison, PAS, Testimonial Compilation) using the 5-Part Structure."