Creative Brief Builder v2.5.0: verbatim-first hooks and headlines

The Creative Brief Builder now runs a Found-Not-Written pass before authoring the copy slots where marketer-speak kills performance fastest: image headlines, copy overlays, video hooks, thumbnail text, and UGC script hooks. Real customer language gets tried first; fresh copy is the fallback, not the default.

What changed

• Verbatim-first authoring: the agent collects real customer phrases from the reviews, scraped product pages, and audience context you provide, ranks them by concreteness and source quality, and tries the strongest verbatim in each hook and headline slot before writing anything original.
• Honest sourcing labels: copy lifted from a real customer phrase is marked [VERIFIED] with its source; briefs produced without any customer language are labeled so you know exactly what pasting 5-10 real reviews would improve on the next run.
• Fresh copy that is written rather than found must still clear the 3-Rule Filter and now also has to echo the texture of the extracted customer language instead of defaulting to marketing diction.

Why it matters

• AI-written hooks drift toward "transformation" and "your journey" - language audiences scroll past. A real verbatim earns the first second of attention because no marketer would phrase it that way.
• The first 0.5 to 1.5 seconds of a video and the seven words on an image overlay are the highest-leverage copy in the entire system; this pass aims the most authentic language you have at exactly those slots.
• You can audit every brief's language back to its source: what was found, what was written, and what evidence is missing.

Available immediately on every run.