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Tegra · Resource Library·51 free resources·No email required

Playbooks pulled from live accounts.

Checklists, frameworks, and templates written while running Google Ads for 20+ DTC brands. Every one is the full document - no gate, no teaser PDF.

Shopping Feeds · 9

01Shopping Feeds7 min

The Zone 1 Method: How to Escape the Google Shopping Title Permutation Trap

Most guides tell you to automate Shopping titles with permutations. After auditing 47 feeds over 18 months, we found this approach backfires. Here's what works instead.

Free · full document · 2026→
02Shopping Feeds9 min

The F.I.L.L. Protocol for Shopping Feed Optimization

Google won't put you in #1 even if you bid the most. Understand the scoring system and you can outrank brands spending 10x your budget on Shopping ads.

Free · full document · 2026→
03Shopping Feeds6 min

AI Readiness Feed Checklist

Score your Google Shopping feed's AI Mode visibility across 5 signals in 20 minutes, based on data from 20+ brands managing $120M+ in Shopping spend.

Free · full document · 2026→
04Shopping Feeds14 min

Feed Score Quick Assessment

Score your Google Shopping feed in 30 minutes with 20 high-impact checks across titles, attributes, images, and GTINs

Free · full document · 2026→
05Shopping Feeds5 min

Title Score Quick Assessment

A quick assessment scoring 5 product titles across the 3 highest-impact dimensions in 10 minutes, based on audits of feed title gaps across 20+ brands.

Free · full document · 2026→
06Shopping Feeds8 min

Zone Architecture Quick Reference

The 3-zone title system for Google Shopping with examples by category, keyword placement thresholds, and before/after templates. Transform default product titles into search-dominant feed architecture.

Free · full document · 2026→
07Shopping Feeds11 min

The 150/850 Method: Google Shopping Description Template That Converts

Google gives you 5,000 characters for product descriptions. Most brands use 100-200. Winners use 800-1,000 with 8-12 naturally integrated keywords.

Free · full document · 2024→
08Shopping Feeds17 min

The Google Shopping Multi-Feed Segmentation Guide

Most advertisers treat feed labels and custom labels as either/or. They're layers in an architecture that can drive 15-30% ROAS improvement.

Free · full document · 2025→
09Shopping Feeds7 min

Google Shopping Feed Anti-Template Framework

Templated product titles trigger Google's near-duplicate detection, costing merchants up to 139% in organic shopping revenue.

Free · full document · 2025→

Measurement & Attribution · 6

01Measurement & Attribution9 min

The E-Commerce Attribution Playbook

Most e-commerce brands using Triple Whale unknowingly inflate revenue by 25-40% using the wrong attribution model. The fix takes 30 seconds.

Free · full document · 2025→
02Measurement & Attribution8 min

Attribution Decision Tree

A decision tree for picking the right attribution model, configuring it correctly, and knowing which numbers to trust, based on audits across 20+ e-commerce brands spending $3K-500K per month.

Free · full document · 2026→
03Measurement & Attribution6 min

Incrementality Test Design Checklist

A checklist for designing your first incrementality test, from choosing the right test type to reading results, based on audits across 20+ e-commerce brands and 322 published studies.

Free · full document · 2026→
04Measurement & Attribution7 min

Layer 1 Tracking Diagnostic

10 foundation checks that determine whether your Google Ads tracking data is real, based on audits across 20+ brands finding an average of 23% of ad spend wasted on data problems.

Free · full document · 2026→
05Measurement & Attribution6 min

Measurement Maturity Assessment

A self-scoring assessment across tracking, attribution, reporting, and incrementality that shows where a Google Ads measurement stack is losing money, based on audits across 20+ brands.

Free · full document · 2026→
06Measurement & Attribution12 min

15-Point Critical Tracking Checklist

The 15 checks that catch 90% of tracking failures in Google Ads e-commerce accounts

Free · full document · 2026→

Landing Pages · 4

01Landing Pages14 min

The RTF Method: Reddit Trust Funnel

Your search term report shows '[brand] reddit' queries. Buyers are checking social proof before converting. Here's how to capture them.

Free · full document · 2025→
02Landing Pages10 min

The I.F.I.T. Framework for Google Ads Landing Pages

Everyone runs product pages. Meanwhile, 4 alternative landing page formats consistently outperform them. Advertorials get 40-80% cheaper CPCs with 10-100x volume.

Free · full document · 2026→
03Landing Pages8 min

Awareness-Level Copy Templates

Three ready-to-use landing page copy templates matched to cold, warm, and hot traffic temperatures, based on data from 20+ brands and $2M+ in attributable revenue.

Free · full document · 2026→
04Landing Pages10 min

Page Type Decision Tree

Pick the right landing page format for any Google Ads traffic source using a flowchart-style decision tree covering all 13 page types

Free · full document · 2026→

E-commerce Growth · 4

01E-commerce Growth8 min

The O.P.P.F.R. Framework: The 5 Fundamentals That Actually Matter

After a decade managing 20+ brands, selling isn't complicated. Everyone optimizes the wrong stuff while ignoring the 5 fundamentals.

Free · full document · 2026→
02E-commerce Growth9 min

Client Onboarding Checklist

The complete client onboarding flow for Google Ads agencies - from access request through first 30 days. Every step, every verification, every handoff documented.

Free · full document · 2026→
03E-commerce Growth5 min

Market Prioritization Scorecard

An 8-factor scoring system for deciding which markets to enter first and which to skip, scoring any target market in 15 minutes.

Free · full document · 2026→
04E-commerce Growth8 min

Value Stack Builder Template

A 60-minute template for building a complete e-commerce bundle value stack, including validated bundles, tier pricing, and value stack copy for an offer page.

Free · full document · 2026→

AI Workflow · 3

01AI Workflow8 min

The L.E.V.E.R. System for Google Ads Automation

AI and automation let you run $10M+/mo in ad spend across 20+ brands without proportional headcount. Tasks that used to take 45 minutes now get handled with a single click.

Free · full document · 2026→
02AI Workflow11 min

AI Readiness Assessment for Agencies

Self-scoring assessment that helps agency owners evaluate whether they're ready to build AI-powered ad management systems. 6 categories, 100 points total, with specific action items for each score band.

Free · full document · 2026→
03AI Workflow9 min

AI Workflow Quick Start

Three ready-to-use AI prompts that replace 6 hours of manual Google Ads work, pulled directly from an AI workflow system used across 20+ brands.

Free · full document · 2026→

Reddit Research · 2

01Reddit Research14 min

The A.N.G.L.E. Method for Reddit Copy Research

Reddit has 3.4M subreddits where customers reveal exactly how they search and what converts - for free. Here's the system.

Free · full document · 2025→
02Reddit Research18 min

The Reddit Copy Mining Playbook

Reddit has the exact language your customers use to search. Mining this VoC data turns generic Google Ads copy into specific, high-CTR copy.

Free · full document · 2025→

Creative · 1

01Creative10 min

8 DR Principles Checklist for Demand Gen Creative

Score your Demand Gen creative against 8 direct response principles with pass/fail criteria. Based on $80M+ in Demand Gen spend across 20+ brands.

Free · full document · 2026→

Free downloads · 10

Longer playbooks, audits and prompt packs. Free with your email.

AI AgentsPlaybook

The Agent Architecture Playbook

Six levels, seven laws and the architecture from the webinar, plus 4 free Claude Code skills.

Free · instant download→
Google AdsDiagnostic

AI Max Migration Hardening Audit

Score how exposed your account is to the 2026 AI Max migration.

Free · sent by email→
Google AdsPrompt pack

Claude + Google Ads MCP Starter Pack

Install the official MCP. 12 GAQL prompts. The governance template that prevents hallucinated negatives.

Free · sent by email→
Google AdsPlaybook

The Agentic Google Ads Playbook

The 5-agent stack. The human-AI-agent decision map. Surviving the AI Max migration.

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Meta AdsDiagnostic

Andromeda Feeding Audit

40 criteria scoring whether Meta's AI is starving on your account. EMQ, creative diversity, signal maturity.

Free · sent by email→
Meta AdsPrompt pack

Meta AI Creative Stack + Override Map

The model-by-job matrix. Veo vs Kling vs Higgsfield. The Advantage+ toggle map.

Free · sent by email→
Meta AdsPlaybook

The Agentic Meta Ads Playbook

The 4-agent creative loop. The signal that gets your sales attributed. Threads arbitrage.

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Email / SMSDiagnostic

Klaviyo AI Pre-Flight Audit

40 criteria across 5 dimensions: what to hand the AI, and what to never let it touch.

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Email / SMSPrompt pack

Klaviyo MCP + Claude Operator Playbook

Install. 20 prompts. The CLAUDE.md governance for autonomous lifecycle.

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Email / SMSPlaybook

The Agentic Lifecycle Playbook

The 4-agent CRM architecture. Agent-to-agent inbox reality. Yotpo refugee cleanup.

Free · sent by email→