Growth had plateaued: Meta creative burned out roughly every 10 days, and Google Shopping returned diminishing ROAS with no non-brand coverage to absorb new budget.
Growth had plateaued: Meta creative burned out roughly every 10 days, and Google Shopping returned diminishing ROAS with no non-brand coverage to absorb new budget.
What we executed
✓Ran one creative engine feeding both channels — 250+ image and video variants a month, bid-cap controlled
✓Rebuilt Shopping into a TOFU / MOFU / BOFU feed architecture
✓Shipped advertorial and listicle presell pages for the mid-funnel
✓Routed budget between channels by contribution margin, not platform ROAS
The outcome
Blended revenue scaled 2.6× while CAC fell 41% — efficiency held through the entire ramp.
A fixed-CAC scale model freed the team to commit budget to a new product category mid-quarter.
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