Email was a few unplanned campaigns a month with no working flow library - owned revenue was effectively unmanaged and the brand had no leverage to turn list growth into repeat purchase.
Email as a few unplanned campaigns a month - flow library missing, owned channel effectively unmanaged, list growth wasted
Full Klaviyo flow library + 15+ tested campaigns / month + in-house imagery pipeline
Flat retainer engagement that compounds - email runs the brand's repeat purchase without weekly client lift
Email's share of total brand revenue tripled from 8% to 24% - moved from cost-center afterthought to top-three revenue line.
Flow library revenue grew 63% as the welcome, browse-abandon, cart-abandon and post-purchase splits stabilized into a compounding system.
List growth lifted 41% on the capture-layer redeployment - pop-ups, forms and segmentation gave list growth a place to land and a flow to receive.