Nearly all paid revenue came from brand terms — one competitor bid away from a problem. Shopping ran as a single flat campaign with no intent segmentation.
Nearly all paid revenue came from brand terms — one competitor bid away from a problem. Shopping ran as a single flat campaign with no intent segmentation.
What we executed
✓Rewrote 142 product titles for non-brand query coverage
✓Segmented the feed by price tier × intent tier across 8 asset groups
✓Built a brand-exclusion config from search-term mining
✓Shipped per-product RSAs for the non-brand cluster
The outcome
Non-brand revenue grew 89% as brand spend share dropped from 61% to 28%.
The account stopped being hostage to brand-term auction pressure and competitor bidding.
Have founders run your accounts. Or run them yourself.
Two ways to work with Tegra. Book a 20-minute discovery call with a founder to see whether your account is a fit for full-funnel done-for-you execution. Or skip the call entirely — buy a productized system and self-deploy in a day.