An outdoor brand with one hard selling window and post-iOS in-platform numbers nobody trusted. Spend had to triple in eight weeks without flying blind.
✓Peak season · 11 weeks✓$390K managed✓Representative engagement
Blended MER
2.3 → 3.6
+118%
Peak-season rev
−29%
Prospecting CAC
2.6×
UGC win-rate
Channel
Meta Ads
Category
Outdoor
Engagement
Peak season · 11 weeks
Spend
$390K managed
The challenge
Where Sierra Madre was when we stepped in.
An outdoor brand with one hard selling window and post-iOS in-platform numbers nobody trusted. Spend had to triple in eight weeks without flying blind.
What we executed
✓Built a creator-UGC pipeline mapped to seasonal intent moments
✓Steered the account on blended MER with a geo-holdout, not platform ROAS
✓Ran a seasonal pacing model — front-loaded prospecting, protected retention
✓Rebalanced prospecting vs. retargeting weekly against contribution margin
The outcome
Peak-season revenue grew 118% with blended MER climbing 2.3 → 3.6 through the window.
The pacing + MER model became the brand's playbook for every subsequent season.
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