USD 5,000/month flat. Klaviyo, message and other provider costs are separate. No ad-spend percentage is applied to this lifecycle fee.
One lifecycle program.
From signup to the next order.
Alex leads the ongoing Klaviyo program: strategy, copy, design, flows, campaigns and the readout that informs the next change.
Build around the customer journey.
A welcome flow, a replenishment reminder and a product campaign have different jobs. We connect the message, segment and timing so each customer has a relevant next step.
Your team supplies product knowledge, access, brand assets and goals. We own the ongoing production and operation, with a review arrangement that fits how you want to work.
Different customers.
Relevant next steps.
Choose the customer's next useful step before adding another send. The journey determines the trigger, message and timing.
- After the first order
Welcome, product education and post-purchase support.
Decision: what helps the customer get value now? - When the next product fits
Relevant product discovery and first-to-second purchase journeys.
Decision: what is genuinely useful to offer next? - When timing matters
Replenishment or reactivation around the product and customer.
Decision: when to contact, wait or suppress?
Use repeat behavior, message contribution and costs to guide the next change.
| Program | Work we own | What the work must answer |
|---|---|---|
Flows | Triggers, filters, copy, design, delays and branches for the customer journey. | Who enters, what they receive, when they leave and when they should not be contacted. |
Campaigns | An ongoing calendar, concepts, copy, designed messages, builds and scheduling. | How the message fits the merchandising plan, audience and current contact pressure. |
Capture and segments | Signup forms, relevant segments and the follow-through after someone subscribes. | What a subscriber expects, their permission and the next appropriate message. |
Testing and learning | Useful comparisons across the message, offer, timing or flow logic, with a readout. | The question, comparison, sample and decision; attributed revenue stays distinct from incremental profit. |
Give SMS
a useful role.
SMS is a customer-contact decision as well as a production task. Decide its role alongside email, rather than sending the same message twice.
Coordinate contact across the program.
We plan and run SMS alongside email: message copy, segments, builds, scheduling, testing and optimization. Consent, suppression, timing and contact pressure stay connected across the customer journey.
Alex leads the ongoing program. Klaviyo, message and other provider costs are separate from the flat service fee.
Measure the business behind the send.
Read message contribution alongside returning-customer behavior, discounts and channel costs. A platform-attributed sale is not, by itself, proof of incremental profit.
Testing should resolve a useful decision. We keep limited delivery and uncertain results visible instead of labeling every variation a winner.
Your goals and access.
Our team on the work.
Your goals, account access, product facts and brand assets. We handle the work; creative review can be part of the workflow when you want it.
Typically live within 48 hours
Once account access and the required assets are ready.
Daily and hourly monitoring, with ongoing testing and optimization.
15+ email campaigns per month, alongside flows and lifecycle work
Testing and send cadence follow the customer journey and available audience. Klaviyo and message costs remain separate.
Typical production reflects the opportunity and testing plan; the mix varies by account. Production volume is not a promise of a particular return.
For businesses ready to put more behind growth. Ecommerce is our strongest body of work; we also work with SaaS, apps and local businesses.
A flat fee.
A connected program.
One ongoing program, with the delivery team on strategy, creative and operation.
| Cost | What to expect |
|---|---|
Email/SMS service | USD 5,000/month flat for ongoing lifecycle management. |
Klaviyo and provider usage | Separate from the service fee; depends on the account, contacts, messages and providers. |
Getting started | Share the current program, goals, product facts, brand assets and the required access. We take on the ongoing work. |
Build a useful lifecycle program.
What does the ongoing service cover?
Klaviyo strategy, copy, email design, campaigns, flows, capture, segmentation, testing and reporting; SMS as part of the lifecycle program.
How do flows and campaigns work together?
Flows respond to behavior and customer timing. Campaigns follow the product, merchandising and customer plan. Capture and segmentation support both; the program considers their combined contact pressure.
How much campaign work should we expect?
15+ email campaigns per month, alongside flows and lifecycle work. Testing and send cadence follow the customer journey and available audience. Klaviyo and message costs remain separate. We test useful decisions, including messaging, offers, timing and flow logic, rather than promising every send has a conclusive A/B result.
Do we need to manage the creative process?
You bring product facts, goals, access and brand assets. Alex owns the ongoing program. Creative review is available when you want it; you do not need to manage the delivery team.
How does SMS fit?
We consider SMS alongside email in the lifecycle plan. The program confirms permission, suppression, contact pressure and who owns each operating step. Message/provider costs are separate. An email case does not establish an SMS result.
How do you judge the results?
We read message contribution alongside repeat-purchase behavior and costs, with the audience and reporting window stated. Platform-attributed revenue is distinct from incremental profit.
Start with the work you need.
Tell us what runs today and where you want to grow. We handle the ongoing work, from preparation and production to operation and optimization. Free discovery establishes fit; a paid consultation is a separate working session.