Google Ads Agent v1.2.0: post-launch optimization with directional discipline
The Google Ads Agent now optimizes live campaigns, not just new builds. The new SEARCH OPTIMIZE mode reads your search term report and walks three directional passes - sense, add, remove - borrowed straight from the production system that manages live spend across 21 brands. Adds and removals are never mixed in one list, because mixed lists are how mass-deletion mistakes happen.
New SEARCH OPTIMIZE mode: bring a live campaign and a search term report, and the agent runs three directional passes. - MINE surfaces winners, losers, and drift as a findings table with evidence per row. GROW delivers add-only Editor-ready CSVs: new exact-match keywords from proven search-term winners and new negatives from proven losers. HARDEN delivers a separate remove-only pruning plan with a reason code and the evidence for every line.Hard evidence bars on every recommendation: every metric names its window (30, 90, or 180 days), nothing is removed on Google's "Low" labels alone, and anything with a conversion in the lookback window never appears on a removal list.Cadence guidance ships with every run: MINE + GROW as a weekly loop, HARDEN as a quarterly cleanup, with the next step named in the closing actions.
Google Ads Agent v1.2.0: post-launch optimization with directional discipline
The Google Ads Agent now optimizes live campaigns, not just new builds. The new SEARCH OPTIMIZE mode reads your search term report and walks three directional passes - sense, add, remove - borrowed straight from the production system that manages live spend across 21 brands. Adds and removals are never mixed in one list, because mixed lists are how mass-deletion mistakes happen.
What changed
New SEARCH OPTIMIZE mode: bring a live campaign and a search term report, and the agent runs three directional passes. MINE surfaces winners, losers, and drift as a findings table with evidence per row. GROW delivers add-only Editor-ready CSVs: new exact-match keywords from proven search-term winners and new negatives from proven losers. HARDEN delivers a separate remove-only pruning plan with a reason code and the evidence for every line.
Hard evidence bars on every recommendation: every metric names its window (30, 90, or 180 days), nothing is removed on Google's "Low" labels alone, and anything with a conversion in the lookback window never appears on a removal list.
Cadence guidance ships with every run: MINE + GROW as a weekly loop, HARDEN as a quarterly cleanup, with the next step named in the closing actions.
Why it matters
Campaigns degrade after launch - close variants leak, ad groups cannibalize each other, and negatives pile up that block converting queries. Until now the agent could diagnose this but not hand you the structured weekly loop to fix it.
The one-direction-per-deliverable rule is a structural safety guard, not a style choice. You can approve an add-only CSV with confidence because it cannot remove anything, and review the removal plan line by line because that is all it does.
Recommendations you can defend: every add and every removal carries the spend, conversion, and window evidence behind it, so you can answer "why did we change this?" weeks later.