Google Ads Agent v1.4.0: builds that finish, on the production system's current rules
The Google Ads Agent now builds Search, Performance Max, and Demand Gen files in one validated step, so research-backed builds deliver their files inside a single run. Every build follows the production system's current launch rules, and every file arrives Paused.
**Builds deliver their files.** Search, PMax, and Demand Gen builds hand the agent's plan to a builder that writes the exact Google Ads Editor files, checks them, and returns them in one step. - A full research-backed Search build that used to run out of time now completes with its files.**No target, no launch.** Non-brand campaigns launch on a target-based bid strategy calculated from your AOV and margin (break-even ROAS = 1 / margin), brand defense runs separately on Manual CPC, and Maximize Clicks is no longer recommended. - Without your numbers, the files are labeled NOT READY TO LAUNCH instead of guessing.**Keywords chosen by what you can afford per click.** Keyword selection uses CPC headroom against your economics instead of fixed volume and CPC floors.**RSAs where each ad wins a different click,** checked for cross-ad-group overlap, repeated lead words, restated descriptions, and banned characters, with accents allowed in non-English markets.**Full PMax asset groups:** 15 headlines, 5 long headlines, 5 descriptions, 20-50 search themes, image briefs that go deep on one angle, video briefs, and the launch settings checklist.**New Demand Gen Kit mode and preset:** one ad group per persona and angle, image ratios Demand Gen accepts, tCPA from your target, the kill rule, and step-by-step replacement of a disapproved ad.**Post-launch cuts use a cut floor tied to your target** (max($30, 3 x target CPA)); terms below it are held, not cut.**Shopping feed rules updated:** anchor keyword in the first 35 characters, standalone short titles, real colours only, margin and velocity custom labels.
Google Ads Agent v1.4.0: builds that finish, on the production system's current rules
The Google Ads Agent now builds Search, Performance Max, and Demand Gen files in one validated step, so research-backed builds deliver their files inside a single run. Every build follows the production system's current launch rules, and every file arrives Paused.
What changed
Builds deliver their files. Search, PMax, and Demand Gen builds hand the agent's plan to a builder that writes the exact Google Ads Editor files, checks them, and returns them in one step. A full research-backed Search build that used to run out of time now completes with its files.
No target, no launch. Non-brand campaigns launch on a target-based bid strategy calculated from your AOV and margin (break-even ROAS = 1 / margin), brand defense runs separately on Manual CPC, and Maximize Clicks is no longer recommended. Without your numbers, the files are labeled NOT READY TO LAUNCH instead of guessing.
Keywords chosen by what you can afford per click. Keyword selection uses CPC headroom against your economics instead of fixed volume and CPC floors.
RSAs where each ad wins a different click, checked for cross-ad-group overlap, repeated lead words, restated descriptions, and banned characters, with accents allowed in non-English markets.
Full PMax asset groups: 15 headlines, 5 long headlines, 5 descriptions, 20-50 search themes, image briefs that go deep on one angle, video briefs, and the launch settings checklist.
New Demand Gen Kit mode and preset: one ad group per persona and angle, image ratios Demand Gen accepts, tCPA from your target, the kill rule, and step-by-step replacement of a disapproved ad.
Post-launch cuts use a cut floor tied to your target (max($30, 3 x target CPA)); terms below it are held, not cut.
Shopping feed rules updated: anchor keyword in the first 35 characters, standalone short titles, real colours only, margin and velocity custom labels.
Templates refreshed: Search build, PMax asset group build, Demand Gen kit, search-term waste finder, brand traffic routing, feed audit, account audit, keyword expansion, and competitor teardown now ask for the numbers each one needs.
Why it matters
The deliverable is the point: build runs now end with files you can import, not a plan and an offer to continue.
Launch settings match what the production system measured: untargeted launches spend without holding, and cuts below the floor throw away terms that had not had a fair read.
Available immediately on every run.
v1.3.0ImprovementOct 14, 2026
Google Ads Agent v1.3.0: GPT-6.1 Sol, and builds that stay inside the scope you set
The Google Ads Agent now runs on GPT-6.1 Sol, the newest flagship model, and it holds to the scope you give it. Tell it to skip external research or to build exactly two RSAs per ad group and that is what you get, with files that match what it validated.
GPT-6.1 Sol is the default model and the Sol option in the model picker, and runs on it cost less: credits are now charged at GPT-6.1 Sol's published rates, which are lower than the previous Sol's.The picker now offers two tiers: Sol, and Luna for fast drafts at about a tenth of Sol's price. - Terra has been retired from the picker, since Sol is now both the newer model and the cheaper one.Your stated scope now overrides the build defaults. - "Skip keyword research", "use the context I pasted", and fixed counts for campaigns, ad groups, keywords, or RSAs are followed exactly instead of being expanded to the full build protocol.Build runs produce the files first and keep the closing write-up short, so more of each run goes to deliverables you can import.CSV downloads are byte-identical to the content the agent validated, including the final line ending, so the Import QA summary describes the exact file you download.A step that fails mid-run no longer ends the run. - The agent corrects the step and carries on, and the tool card says so instead of reporting that the whole run failed.
June 2026
v1.2.0FeatureJun 11, 2026
Google Ads Agent v1.2.0: post-launch optimization with directional discipline
The Google Ads Agent now optimizes live campaigns, not just new builds. The new SEARCH OPTIMIZE mode reads your search term report and walks three directional passes - sense, add, remove - borrowed straight from the production system that manages live spend across 21 brands. Adds and removals are never mixed in one list, because mixed lists are how mass-deletion mistakes happen.
New SEARCH OPTIMIZE mode: bring a live campaign and a search term report, and the agent runs three directional passes. - MINE surfaces winners, losers, and drift as a findings table with evidence per row. GROW delivers add-only Editor-ready CSVs: new exact-match keywords from proven search-term winners and new negatives from proven losers. HARDEN delivers a separate remove-only pruning plan with a reason code and the evidence for every line.Hard evidence bars on every recommendation: every metric names its window (30, 90, or 180 days), nothing is removed on Google's "Low" labels alone, and anything with a conversion in the lookback window never appears on a removal list.Cadence guidance ships with every run: MINE + GROW as a weekly loop, HARDEN as a quarterly cleanup, with the next step named in the closing actions.