Editorial

Published thinking from active accounts

Strategic frameworks, test results, and decision models — written directly from the Google Ads and Meta Ads campaigns we operate every week. Built for operators and executives who want depth, not surface-level tips.

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36 results tagged with "google-ads"

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Thread·Mar 7·4 min read

google adsshoppingpmaxcreative

AI Agents: Full Google Ads Deployment in One Day

Most agencies' onboarding takes 2-3 weeks. Ours takes one day. 47 AI agent commands, 13 feed strategies, hundreds of ads live from day one.

Ruslan Galba

Thread·Feb 27·2 min read

google adssearchcreative

Dynamic Keyword Insertion Done Right

DKI is either +33% ROAS or a brand safety disaster. We inherited an account running it with zero fallbacks. Here's the 4-step fix that turned it around.

Ruslan Galba

Thread·Feb 22·2 min read

google adsshopping

4 Countries, One Scaling System

4 stores across UK, US, Romania, and Bulgaria. Different currencies, different markets. Identical growth curve. Here's what actually moves the needle at scale.

Ruslan Galba

Thread·Feb 10·2 min read

google ads

The Agency Headcount Problem: Why Your Retainer Pays for Juniors

Agencies promise senior expertise but deliver junior executors. The math makes it impossible to do anything else. Here's the model that actually works.

Ruslan Galba

Thread·Feb 10·1 min read

shoppinggoogle ads

The 98.7% Feed Uniqueness Problem Most Brands Don't Know They Have

We analyzed 500+ product feeds. 73% had near-identical titles across products. Google notices — and it's costing you impressions, clicks, and money.

Ruslan Galba

Thread·Feb 10·1 min read

google adsmeasurement

The 4% Trap: Google Ads Incrementality

"Google is just remarketing." We've audited 100+ accounts. The incrementality debate isn't wrong - it's just pointed at the wrong 4%.

Ruslan Galba

Jan 28·2 min read

google adsshoppingsearch

Scaling Google Ads with AI: A Practical Guide

Learn how we use AI to rewrite product feeds, test multiple shopping angles, and launch search campaigns at scale with automation.

Ruslan Galba

Thread·Jan 24·2 min read

google ads

AI Chatbots Will Become the Biggest Ad Channel

Meta knows your behavior. AI chatbots know your thoughts. When they figure out how to ship ads at scale, it's going to be a completely different level of targeting.

Ruslan Galba

Thread·Jan 24·2 min read

google adssearchcreative