A new science-authority brand entering a category dominated by under-dosed proprietary blends. Day-one paid exposure needed a deep presell library and quiz funnel - the Shopping / Feed layer wasn't yet ready to be the demand engine.
Under-dosed proprietary blends - efficacy lost in commodity formulations
Absorption-pairing copy + clinical-dose visibility + quiz-lead capture
Transparent labels, patented ingredients, every dose at peak-efficacy research range
Page count breakdown: ~9 Research-led, ~7 Keyword-driven, ~5 Buyer-journey - no overlap, each routes to a different SERP intent.
Quiz conversion fires before the Shopping infrastructure is operational - decouples paid launch from feed readiness.
No P1–P5 competitor uses formulation-science copy as their primary DR hook; the angle owns the differentiation lane.