Google Ads revenue more than doubled in a month, at a higher return.
$63,538Google-attributed value · October 2026
GNM Kids publishes the With Jesus children’s book series. Its Google Ads brought in $63,538 in attributed revenue in October 2026, up from $26,210 in September, and the return rose from 2.51× to 3.11×. On Meta we began launching campaigns on October 5. By November 3 the campaigns that carry our tag had spent $43,215, and Meta attributed 854 purchases to them at a 1.40× return.
GNM Kids sold its With Jesus book bundles mostly in the United States. Orders were already arriving from Australia, Canada and the United Kingdom, where it ran no Google campaigns, and brand searches were mixed into the campaigns meant to find new buyers.
Our approach.
We gave brand searches their own Search lane, opened Search and Shopping in the three new countries, and launched the ads already winning on Meta in Demand Gen and Performance Max. On Meta itself we began launching new ads in our own campaigns on October 5.
The results.
Google Ads conversion-date attributed value, USD, from the October 2026 monthly report prepared November 8, 2026; attribution may be revised. Meta figures are Meta-reported spend, purchases and purchase value for the campaigns that carry Tegra’s tag. The two channels can credit the same order and are never added together.
Attributed value
$63,538October · Google Ads conversion-date basis
Ad spend
$20,441October · same account scope
Value / ad spend
3.11×September 2.51× · before product and operating costs
How the reporting periods compare.
Totals for each period as reported. Reconstructed values are marked, and the periods are not the same length.
Attributed revenueAd spend
Scroll sideways to see every period.
032.5K65K
$26,209.93$10,437.69
September · 30 daysAttributed revenue: $26,209.93; Ad spend: $10,437.69
$63,537.88$20,440.56
October · 31 daysAttributed revenue: $63,537.88; Ad spend: $20,440.56
0–65,000 · USD · reported period totals. All periods share this scale.
Read the values
How the reporting periods compare. · source values
Period
Attributed revenue
Ad spend
September · 30 days
$26,209.93
$10,437.69
October · 31 days
$63,537.88
$20,440.56
Source: GNM Kids monthly Google Ads report for October 2026, prepared November 8, with its campaign data file. Meta: Tegra’s Meta performance database, read November 11, 2026. No account identifiers are published.
+95.8%reported ad spend$10,438 → $20,441 · September · 30 days to October · 31 days
+142.4%attributed revenue$26,210 → $63,538 · same selected periods
Revenue / spend: 2.51× → 3.11×. Platform attribution, before cost of goods; not a controlled lift test.
Our Meta campaigns.
469 ads in 8 campaigns that carry our tag, from Oct 5, 2026 to Nov 3, 2026. The same account also holds campaigns run by the brand or another team. They are left out of every figure here; the last column of the monthly table shows how much of the account’s spend ours were.
Ad spend in our campaigns
$43,215469 ads in 8 campaigns · Oct 5, 2026 to Nov 3, 2026
Purchases
854As Meta attributed them · $50.60 each
Purchase value
$60,600The order value Meta recorded for those purchases
Purchase value / spend
1.40×Largest full month: Oct 2026, $38,108 spent at 1.36×
Every month of our campaigns.
Purchase value beside ad spend for each month, in USD. A month that lists days covers only those days.
Purchase valueAd spend
Scroll sideways to see every period.
027.5K55K
$52,008$38,108
Oct 2026Purchase value: $52,008; Ad spend: $38,108
$8,592$5,107
Nov 2026 · 3 daysPurchase value: $8,592; Ad spend: $5,107
0–55,000 · USD per month · common zero baseline. All periods share this scale.
Read the values
Every month of our campaigns. · source values
Period
Purchase value
Ad spend
Oct 2026
$52,008
$38,108
Nov 2026 · 3 days
$8,592
$5,107
Source: Tegra’s Meta performance database, read November 11, 2026. Period totals as Meta reported them.
GNM Kids · our Meta campaigns by month · USD
Month
Ads running
Ad spend
Purchases
Purchase value
Value / spend
Cost per purchase
Share of account spend
Oct 2026
389
$38,108
737
$52,008
1.36×
$51.71
9%
Nov 2026 · 3 of 30 days
240
$5,107
117
$8,592
1.68×
$43.65
18%
Where the spend went.
Our campaigns grouped by what their name states. Each row shows its ad spend, with purchases and return beside it.
Tests and first batches247 purchases · 1.78× · 4 campaigns$10,884
0–35,000 · USD ad spend · Oct to Nov 2026 · common zero baseline
Source: Tegra’s Meta performance database, read November 11, 2026. Period totals as Meta reported them.
The ads that carried the most spend.
The highest-spend ads in our campaigns that we can name from our own production files. An ad that ran in several ad sets is added up into one row. High spend shows where the budget went; it is not a win rate.
GNM Kids · highest-spend ads from our production files · USD
Ad
Format
Ad spend
Purchases
Value / spend
Ran
GridImage 0021 · angle A009
Image
$995
22
1.43×
Oct 11, 2026 to Nov 3, 2026
GridImage 0118 · angle A014
Image
$824
21
1.73×
Oct 11, 2026 to Nov 3, 2026
Price stickerImage 0267 · angle A014
Image
$787
25
2.04×
Oct 26, 2026 to Nov 3, 2026
How to read this record
These are the campaigns in the GNM Kids ad account whose name carries Tegra’s tag, or whose ads appear in a launch receipt saved by our launch system. The same account also holds campaigns run by the brand or another team. They are left out of every figure here; the last column of the monthly table shows how much of the account’s spend ours were.
Figures are what Meta reported, in each ad set’s own attribution setting. Purchase value is the order value Meta recorded, before cost of goods. It is not profit, store revenue or incremental lift.
Meta and other channels can credit the same order, so these figures are not added to Google or store totals.
Work launched into campaigns without the tag is not counted, so the record can understate what we ran.
The whole account, Sep 4, 2026 to Nov 3, 2026: $717,271 spent, 13,481 purchases, 1,858 ads in 65 campaigns. Our campaigns were 6% of that spend.
Source: Tegra’s Meta performance database, read November 11, 2026. Period totals as Meta reported them.
A closer look at the work.
October closed at $63,538 in Google-attributed revenue on $20,441 of spend, a 3.11× return against 2.51× in September. Our Meta campaigns spent $43,215 in their first 30 days, with 854 purchases at 1.40×.
Access was verified on September 25. The first campaign was live two days later, and three countries were live by day four.
The first week, day by day · September 25–October 5, 2026
Date
What happened
State
September 25
Six connections checked; research pass finished: 1,942 keywords, 410 angles, 1,269 customer quotes
All three research checkpoints passed
September 27
Seven client inputs settled; brand Search live that evening
18 of 18 ads approved by September 29
September 28
Non-brand Search rebuilt; Performance Max reset; Shopping and a creative campaign opened; Search live in Australia and Canada
24 ads live in the two new countries
September 30
21 made-for-ads sites excluded after the first read; a promotion corrected to the 64% the product page shows
Read back from the account
October 1
Replacement ads and Shopping offers reviewed by Google
11 of 11 ads approved; 9 of 9 offers approved in each of three countries
October 5
First weekly read
Main Performance Max campaign at 1.53× after seven days, with conversions still arriving
Source: Tegra’s dated launch records for GNM Kids
A launch record shows what was done and when. It is not a result by itself; the month’s result is in the report above.
Reported outcomeOctober 1–31, 2026
Where October’s Google revenue came from
Performance Max carried the most spend. Search is mostly brand demand, which is why its return is the highest. Demand Gen is shown without a verdict, because last-click attribution undercounts it.
Share of spendShare of attributed value1.00× · attributed value equals spend3.11× · these channels together
Where October’s Google revenue came from · October 1–31, 2026
Channel
Spend
Attributed value
Share
Return
Performance Max
$12,338
$35,100
60% · 55%
2.84×
Search
$3,421
$21,436
17% · 34%
6.27×
Shopping
$2,386
$4,805
12% · 8%
2.01×
Demand GenDemand creation · judged on lift, not last click
$2,295
$2,197
11% · 3%
0.96×
All channels
$20,440
$63,538
100% · 100%
3.11×
USD · October 1–31, 2026. Return bars share one 0–7× scale. Share bars are each channel's part of the top-level totals; nested rows split their parent.
Source: October campaign data file · whole-dollar display
Channel figures are rounded separately. Brand Search collects demand that other channels help create, so its return is not a guide to what more Search budget would earn.
What we did.
The main pieces of work on this account.
01
Open Australia, Canada and the United Kingdom
Search went live in Australia and Canada on September 28, with Shopping beside it, and the United Kingdom followed in October. In October the Australian and Canadian campaigns returned $7,723 on $2,161 of spend.
02
Give brand searches their own lane
A US brand Search lane went live on September 27, so Performance Max could go after new buyers. Brand Search returned $18,872 on $2,499 in October.
03
Reuse the ads that won on Meta
On October 16 the best-performing Meta videos launched in Demand Gen and Performance Max. The Demand Gen campaign spent $1,200 at a 1.16× return in its first two weeks.
04
Launch Meta campaigns under our tag
469 ads in 8 campaigns from October 5 to November 3: a bid-cap scaling lane with $32,331 of the spend, and separate test campaigns. From October 25 small campaigns opened in Canada, Australia and the United Kingdom.
05
Fix the pages the ads lead to
Product structured data, faster story pages and a lighter product-page badge shipped in October. Each was checked on the live store.
GNM Kids: see the work
Open any piece at full size. Offers shown are the originals from the time. We do not credit an account’s results to any single design.
01 / 05
GNM Kids · One series, many stories
A book-bundle concept makes the collection visible at a glance. AI-assisted creative from our portfolio. No results are claimed for this piece.
Search and Shopping open where orders already come from.
03Shared winners
Ads that win on Meta are launched on Google too.
04Monthly record
Spend, revenue and return are read against the month before.
Review the results before the next round of work.
October’s gain came with a higher return, not a lower one: spend rose 96% and attributed revenue 142%. One month against one month is not a trend. The Q4 gift campaigns launched in mid-October had returned $934 on $1,633 by month end, less than they spent.
How this was measured.
GNM Kids monthly Google Ads report for October 2026, prepared November 8, with its campaign data file. Meta: Tegra’s Meta performance database, read November 11, 2026. No account identifiers are published.
Measurement and evidence
Question
Source scope
Which period?
October 1–31, 2026 · compared with September 1–30
What is measured?
Google Ads conversion-date attributed value, USD, from the October 2026 monthly report prepared November 8, 2026; attribution may be revised. Meta figures are Meta-reported spend, purchases and purchase value for the campaigns that carry Tegra’s tag. The two channels can credit the same order and are never added together.
What kind of record?
Performance report
What engagement?
Managed account
Sources and limits
Google figures are platform-attributed conversion value before cost of goods, fees and shipping, counted by conversion date. This is an account observation, not causal lift or profit.
September has 30 days and October has 31. Attribution may still be revised.
On Meta only campaigns that carry our tag are counted. They were 6% of the account’s spend in the period; the brand’s own team runs the rest, and it is not our result.
Google and Meta can credit the same order, so their figures are never added together.
The Meta record covers 30 days and ends on November 3, 2026, the last day in our database.
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