An affordable-premium cosmetics brand serving two regulatory regimes - Romanian and Bulgarian - with mandatory EUR currency in BG, distinct compliance rules, fabricated award claims (KZP consumer-protection risk) and 1,771 SKUs to feed.
Fabricated 'world award' claims (KZP consumer-protection risk) + dual-regulator compliance complexity + 1,771-SKU feed sprawl
Compliance-first launch on 5 pillar keywords + 5 design-system versions on a 6-week cadence
Two countries on one account architecture with locked currency, locked naming and locked GA4 segmentation per geo
Five keywords (ruj, mascara, balsam de buze, acid hialuronic, creion ochi) - opportunity scores 82–95 across the cluster. No single-keyword dependency.
11,406 verified 5-star reviews, 500,000+ satisfied customers, 2M+ products sold - hardened against the fabricated-claim audit; every number is sourceable.
Separate GA4 properties per geo, separate Google Ads customer IDs and separate language compliance regimes - no cross-contamination between Romanian and Bulgarian markets in analytics, attribution or copy review.