Quiz-funnel + Demand-Gen routing for premium anti-aging - Vitavelle

Built a 4-page quiz-funnel architecture (eye-anti-aging, hydration-skincare, snail-mucin, plus the master quiz) that aggregates upstream skincare quiz intent and routes to 4 curated kits covering all 6 SKUs.

'Korean Skincare Falls Short' as the cold-acquisition awareness hook against a K-beauty-fatigued audience. 'Personalized German Routine' as the personalization frame at 594K monthly search volume at $1.45 CPC. The K-beauty reversal reframing now owns the upstream awareness lane.

Iterated 62 Search RSA configurations against the snail-mucin hero (multiple #1 organic rankings on 'vitavelle snail slime gel', 'vitavelle snail cream'), plus the K-beauty reversal angle. Price proof points seed every variant: $69.95 (54×), $49.95 (48×), $119.95 (13×).

Organic brand-term CTR on 'vitavelle cosmetics' holds 21.5% at #2 rank; 'vitavelle' at 21.5% at #3; 'vitavelle snail cream' #1 at 8.2% CTR. Paid funnel + organic snail-cream dominance create reinforcing demand - quiz routes branded curiosity into kits.