A premium snail-mucin skincare brand competing against Fiera, Vibriance, Miami MD and Froya - all running presell funnels. Vitavelle had organic SERP strength (#1 on snail-cream variants at 8–21% CTR) but no paid funnel to absorb the 811K/mo upstream skincare quiz intent.
The strategic frame every angle traces back to - the villain we name, the mechanism that beats it, and the proof no competitor can copy.
'Is your Korean routine aging out?' - K-beauty dissatisfaction in the 40-70+ skin demographic
4-page quiz funnel routing to 4 curated kits + Demand Gen kit-routing reinforcement
Snail mucin hero (#1 organic on multiple branded variants) + quiz-personalized German routine
Built a 4-page quiz-funnel architecture (eye-anti-aging, hydration-skincare, snail-mucin, plus the master quiz) that aggregates upstream skincare quiz intent and routes to 4 curated kits covering all 6 SKUs.
'Korean Skincare Falls Short' as the cold-acquisition awareness hook against a K-beauty-fatigued audience. 'Personalized German Routine' as the personalization frame at 594K monthly search volume at $1.45 CPC. The K-beauty reversal reframing now owns the upstream awareness lane.
Iterated 62 Search RSA configurations against the snail-mucin hero (multiple #1 organic rankings on 'vitavelle snail slime gel', 'vitavelle snail cream'), plus the K-beauty reversal angle. Price proof points seed every variant: $69.95 (54×), $49.95 (48×), $119.95 (13×).
Organic brand-term CTR on 'vitavelle cosmetics' holds 21.5% at #2 rank; 'vitavelle' at 21.5% at #3; 'vitavelle snail cream' #1 at 8.2% CTR. Paid funnel + organic snail-cream dominance create reinforcing demand - quiz routes branded curiosity into kits.
4 quiz funnel angles aggregate to 811.78K monthly volume. Awareness (594K SV $1.45 CPC, 217K SV $2.12 CPC) + consideration (477K SV $2.13, warm-intent variant) layered into 4 curated kits.
'vitavelle cosmetics' #2 / 21.5% CTR / 447 impressions; 'vitavelle' #3 / 21.5% CTR / 298 impressions; 'vitavelle snail cream' #1 / 8.2% CTR / 135 impressions - reinforcing paid funnel routing.
'snail mucin', 'best face moisturizer for aging skin', 'top hyaluronic acid serums' etc. - demoted; budget reallocated to quiz-funnel awareness lane.