Google Ads AI Agentic System

This release is about clarity as much as capability. Over the last releases the roster grew a separate skill for every variant of a job: one for image uploads and one for video uploads, one roast per surface, one tracking install per vendor. Those variants are now modes of a single skill, and the system around them grew substantially.

A leaner, broader roster

The End-to-End Codebase moves from 178 to 129 skills: 31 added, 72 folded into canonical skills, and 8 retired. Nothing in the folded skills was dropped. Each one is now a parameter of the skill that owns the job. The most common changes:

• presell-deploy, presell-review, presell-improve, presell-autogrow and the other presell skills take surface=offer for offer pages, replacing the separate offer-deploy, offer-review, offer-harden and offer-autogrow skills.
• roast takes surface=copy, image, video or page, replacing roast-copy, roast-image-ad, roast-video-ad and roast-presell.
• demandgen-upload takes medium=image or medium=video (with stage=youtube then stage=campaign for video), replacing the three upload skills.
• feed-copy-tune takes mode=promote, augment, harden or sharpen, replacing feed-autogrow, feed-augment, feed-harden and feed-sharpen.
• creative-render takes mode=prep, image, video or template, replacing the five creative-render and template-build skills.
• brand-tracking-install takes vendor=posthog, uet or ga4; campaign-expand takes channel=search, pmax or demandgen; seo-content takes mode=write or mode=optimize; brand-client-report takes format=pdf or format=digest; meta-repurpose takes medium=image or medium=video.

Seven reference-only skills became reference material that the skills read directly: the page-review roster, web interface guidelines, Shopify data notes, copy frameworks, presell page patterns, the Search Console guide and the Meta Ads CLI reference. presell-from-figma was retired without a replacement; the Figma utility still ships.

If a saved prompt uses an old name, core/contracts/alias-policy.json maps every retired name to its exact replacement invocation, and .claude/skills/SKILL-ROUTING.md maps every task to its skill.

Funnelish, end to end (5 skills)

• funnelish-audit - read-only audit of published funnels from outside, with no login: step identity, test mode, live split variants, tracking codes, CTA actions, and the products and charged prices on every checkout, checked for parity against your ads and feeds.
• funnelish-build - builds or edits a live funnel one approved change set at a time: steps and routing, pages, products and prices, checkout, order bumps, upsells, downsells, discounts and geo funnels.
• funnelish-setup - onboards one brand to Funnelish: brand config, router registration of every live step, account access, domains, the Shopify integration and payment gateways.
• funnelish-test - same-URL A/B split tests and geo tests inside a live funnel, with the decision rule registered before the test starts and approval for each action.
• funnelish-tracking - installs and verifies the funnel tracking standard: GA4 and Google Ads tags, click-id capture, UTMs, post-purchase conversions and the Meta app with the Conversions API.

Nine new creative packs

• creative-generate-statics - 20 aggressive statics per angle, with all text baked into each prompt, recomposed to every ratio and blind-checked by a fresh reader.
• creative-generate-aggressive - per persona angle, an 80 to 120 line first-person primary text plus 22 diversified image prompts across 11 styles.
• creative-generate-native - native story ad campaigns: the long first-person story is written first, then the phone-photo images are extracted from its most striking moments.
• creative-generate-clone - clones a competitor ad, or one of your own ads from another platform, for your product, rewriting every word onto your facts.
• creative-generate-drama, creative-generate-podcast, creative-generate-song and creative-generate-yapper - micro-drama, two-host podcast, fully sung and talking-head UGC video ads, each with its own script structure and review gates.
• creative-generate-video-write - a general video ad writer for talking-head, animated character and slideshow formats.

creative-theme-extract now covers image styles and video style and structure in one skill, with medium and facet parameters.

Specialist subagents

Eight project subagents ship in .claude/agents/ and the skills call them for focused work: ad-copywriter, buyer-persona, comprehension-probe, image-ad-producer, money-guard, page-review-expert, performance-analyst and repo-scout. Each runs in its own context, so a review or a search does not crowd the main session.

Guardrails that run on their own

Project hooks are now wired in .claude/settings.json and run around your sessions without being invoked: they track when a command starts, verify that it completed, keep the case ledger, and flag a stale engine. Feed rules were brought up to date as well: titles run 40 to 150 characters, and launch readiness comes from feed-validate (Q-Gate halts and missing evidence block a launch), with the legacy 152-point score kept as a diagnostic.

Running more than one brand

Brand records now live in a client registry at brands/_portfolio/clients.json. SETUP creates an empty registry when you install, brand-onboard registers each new brand, and brand-offboard marks a brand inactive instead of deleting its record.

Retired

• The Higgsfield studio skills (8) no longer ship, and neither does the third-party notices file that covered them. Copies already in your repo keep working with your own Higgsfield account; nothing else in the system depends on them.
• The web-mention microservice was retired and no longer ships.

Updating your copy

This release replaces the repository history with a single clean commit, so git pull will refuse to merge. Pick one:

• Fresh clone (recommended) - clone your private repo again into a new folder, then copy across your brands/ folder, your .env and .project-config.json files, and any files you changed yourself.
• Reset in place - run git fetch origin, then git reset --hard origin/main. This discards your local commits and uncommitted edits, and it deletes any file you committed locally that is not in the new release, including brand files. Copy your brands/ folder, .env and .project-config.json somewhere safe first and restore them afterwards.

By the numbers

• End-to-End Codebase: 178 to 129 skills (31 added, 72 folded into canonical skills, 8 retired)
• Specialist subagents: 0 to 8
• Utility layer: 987 to 1,142 Python utilities
• Core libraries, schemas and data contracts: 70 to 136, 116 to 120 and 29 to 30
• Blueprint curriculum: Module 1 rewritten for skills, reference pages, subagents and hooks; feed rules and system counts refreshed

Existing owners get this update at no charge.