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For Boutique Agency Owners

You're the Best PPC Person in Your Agency. That's the Problem.

You're the CEO, head strategist, and biggest bottleneck. Your team waits for your input on every complex issue. You review every campaign before launch. You do every strategic call. You work 55-60 hours a week and haven't taken a real vacation in 2 years. These systems get your playbooks out of your head and into your team's hands.

Industry benchmarks

The numbers in your market

$0K

Boutique Agency Revenue/Employee

Top-performing PPC agencies

0/week

Owner Hours (Healthy)

After systemization

0 hours

Client Onboarding (Best Practice)

With documented SOPs

<0%/year

Client Churn Rate (Target)

With consistent delivery quality

The problem

Sound familiar?

The playbooks live in your head

You haven't been able to systematize what you know. Your team follows your playbooks but those playbooks live in your head. When a client has a complex issue, they wait for YOUR input.

Your team can't handle complexity without you

You're the best PPC person in your agency by a wide margin. Your strategist handles routine work but anything non-standard lands on your desk. You do every strategic call.

You can't take a day off

Your phone blows up the moment you step away. Last time you tried to take a vacation, you spent 3 hours a day on calls. Your wife is threatening to have a conversation.

Adding clients means adding YOUR hours

You want to grow to $1.2M but every new client adds to your personal workload. You need a senior strategist but can't hire one until you document what you know.

From the community

Real voices, real frustration

I run a 5-person agency and I'm the bottleneck. I can't take a day off without my phone blowing up
Reddit r/PPC
How do I systemize campaign builds so my team can handle them without me?
Reddit r/PPC
Should I buy an existing agency SOP framework or build my own?
Reddit r/PPC

You don't need to hire a better strategist. You need to document the strategist that's already in your head.

The transformation

What changes when you have a system

Work Hours

55-60/week40/week

Campaign Launch

Requires your reviewTeam launches with QA checklist

Client Onboarding

3 weeks, ad hoc72 hours, systemized

Revenue

$840K (capped by you)$1.2M+ (team-driven)

This is for you if

  • You own a PPC agency with 5-25 clients
  • You're the best PPC person on your team (and that's the problem)
  • You work 50+ hours/week because everything flows through you
  • You want to grow revenue without growing your hours
  • You're ready to invest in systems that free up your time

This is NOT for you if

  • You're a solo freelancer with no team
  • You're looking for more clients — this is about delivery, not sales
  • You're not willing to document your processes

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Your Agency's Growth Is Capped by Your Calendar

Every hour you spend reviewing campaigns is an hour you're not spending on growth. These systems turn what's in your head into documented SOPs your team can execute — so your quality doesn't depend on your availability.