The playbooks live in your head
You haven't been able to systematize what you know. Your team follows your playbooks but those playbooks live in your head. When a client has a complex issue, they wait for YOUR input.
You're the CEO, head strategist, and biggest bottleneck. Your team waits for your input on every complex issue. You review every campaign before launch. You do every strategic call. You work 55-60 hours a week and haven't taken a real vacation in 2 years. These systems get your playbooks out of your head and into your team's hands.
$0K
Top-performing PPC agencies
0/week
After systemization
0 hours
With documented SOPs
<0%/year
With consistent delivery quality
You haven't been able to systematize what you know. Your team follows your playbooks but those playbooks live in your head. When a client has a complex issue, they wait for YOUR input.
You're the best PPC person in your agency by a wide margin. Your strategist handles routine work but anything non-standard lands on your desk. You do every strategic call.
Your phone blows up the moment you step away. Last time you tried to take a vacation, you spent 3 hours a day on calls. Your wife is threatening to have a conversation.
You want to grow to $1.2M but every new client adds to your personal workload. You need a senior strategist but can't hire one until you document what you know.
“I run a 5-person agency and I'm the bottleneck. I can't take a day off without my phone blowing up”Reddit r/PPC
“How do I systemize campaign builds so my team can handle them without me?”Reddit r/PPC
“Should I buy an existing agency SOP framework or build my own?”Reddit r/PPC
You don't need to hire a better strategist. You need to document the strategist that's already in your head.
Work Hours
Campaign Launch
Client Onboarding
Revenue
Each product builds on the previous one. Start where you are, progress at your own pace.
Give your account managers a standardized audit process they can run without asking you. Stop spending 3 hours diagnosing every client escalation.
Measurement and attribution systems your team can set up for every client. Dashboards that prevent the 'is this working?' calls that eat your calendar.
Campaign build SOPs, QA checklists, team training curriculum, and client onboarding workflows. Get everything out of your head and into a system your team follows.
Automate campaign builds, audits, and reporting with AI agents. Serve 30+ clients with a 5-person team. The leverage that gets you to $1.2M without more hours.
Tactics, case studies, and strategies for boutique agency owners advertisers. No spam.
Every hour you spend reviewing campaigns is an hour you're not spending on growth. These systems turn what's in your head into documented SOPs your team can execute — so your quality doesn't depend on your availability.