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Competitor Researcher
Research competitors, score differentiation (Blue Ocean 0-100), declare creative pole (Organic vs DR), and produce briefs with UMP/UMS mechanism specificity.
From $0.27 / runOpen agent →
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research & strategy
Creative Brief BuilderBuild scored Demand Gen image briefs, YouTube video scripts, and 4-Layer Campaign Architecture from a shared emotional truth foundation.
From $0.30 / runbuildCreativefile uploadgoogle ads
160+ client frameworksStructured outputCredit-based
From $0.30 / runresearch & strategybuildCreative
Demand Gen CTR stuck at 0.2%? YouTube budget burning without a plan? This agent builds scored creative briefs, video scripts across 5 formats, and a complete 4-Layer Campaign Architecture — all from the same emotional truth foundation.
Quick start
Build a 20-image Demand Gen creative briefWrite 5 YouTube video scriptsDesign my 4-Layer Campaign ArchitectureDemand Gen CTR stuck at 0.2%? YouTube budget burning without a plan? This agent builds scored creative briefs, video scripts across 5 formats, and a complete 4-Layer Campaign Architecture — all from the same emotional truth foundation.
From $0.30 / run
research & strategybuildCreative
“I've tried a dozen AI ad tools and they all feel like the same generic prompt with a different skin. These agents are clearly built on real frameworks — the outputs reference actual campaign structures, naming conventions, and measurement approaches that match how senior practitioners work.”
— Henrik Nygaard
When to use this agent
Demand Gen CTR below 0.5% and creative needs a Direct Response overhaul
Launching YouTube Ads and need a validated campaign architecture before spending
Need scored creative briefs with AI image prompts and creative quality validation
Creative fatigue killing ROAS and you need a production + testing system
Want a unified methodology across image and video creative
Not designed for
Pure search campaign builds without creative (use Search Campaign Builder)Feed optimization or Merchant Center work (use Shopping Feed Optimizer)Account-level PMax diagnostics without creative focus (use PMax Agent)
How it works
What you provide
Product and audience context
Product name, description (200+ chars), target audience with pain points, price point, AOV, gross margin, and monthly ad budget.
Existing creative for audit
Current Demand Gen or YouTube ad URLs, screenshots, or copy for DR Principle scoring.
Campaign performance data
YouTube and Demand Gen campaign metrics: CPV, VTR, CTR, ROAS, frequency, and spend by layer or ad group.
Production capability
What video production resources you have: phone basic, freelancer, in-house team, studio, or AI-only.
Creative Brief Builder
Builds scored image briefs, video scripts, and campaign architecture from your product and audience context
What you get back
Demand Gen creative brief
20-image brief with 4-angle architecture, scored headlines (100-point rubric), AI image prompts, and creative quality validation.
Video script outlines
5 YouTube script outlines across formats with DR Principle hooks, Masterson depth scoring, and production notes.
Campaign architecture
4-Layer structure with budget splits, audience signals, bidding phases, naming conventions, and staging sequence.
Scaling calendar
10-week plan integrating creative refresh, testing cycles, budget scaling triggers, and fatigue prevention.
What this agent does
This agent combines scored image creative briefs with YouTube campaign planning into one unified workflow.
It extracts emotional truths once and uses them to power both Demand Gen image creative and YouTube video scripts — same foundation, two output pipelines.
How to work with it
1
Share your product, audience, and budget context
Product details, target audience pain points, AOV, margin, monthly budget, and what production capability you have. If you have existing creative, share it for a DR Principle audit.
2
The agent extracts emotional truths and builds creative direction
5-question customer emotion discovery powers everything. Then the image creative pipeline builds scored Demand Gen briefs while the video pipeline builds YouTube campaign architecture.
3
You get production-ready deliverables with quality gates
Scored headline libraries, AI image prompts with creative quality validation, 5 video script outlines, 4-Layer campaign structure, audience signals, and a 10-week scaling calendar.
What to send
Product and audience
Product name, description, target audience, price, AOV, margin, budget, and active channels.
Existing creative
Current Demand Gen or YouTube ads for DR Principle audit and scoring. Optional but improves output quality.
URLs, screenshots, or pasted copyPerformance data
Campaign metrics if optimizing: CPV, VTR, CTR, ROAS, frequency by campaign or ad group.
Source: Google Ads campaign reports
Production capability
What video resources you have: phone, freelancer, in-house, studio, or AI-only.
What you get back
Demand Gen creative briefdownloadable
20-image brief with 4-angle architecture, scored headlines (100-point rubric), AI image prompts, and creative quality validation.
Video script outlinesdownloadable
5 YouTube script outlines across formats with DR Principle hooks, Masterson depth scoring, and production notes.
Campaign architecture
4-Layer structure with budget splits, audience signals, bidding phases, naming conventions, and staging sequence.
Scaling calendardownloadable
10-week plan integrating creative refresh, testing cycles, budget scaling triggers, and fatigue prevention.
Where the output gets used
- 1Feed image briefs to AI generation or your design team
The AI image prompts are ready for Midjourney, DALL-E, or a human designer. Scored headlines become text overlays.
- 2Use video scripts for production or AI creative
Script outlines map to phone recording, freelancer briefs, or AI video tools. Each has the 5-Part Structure with timing.
- 3Build campaigns in Google Ads using the architecture
4-Layer structure, naming conventions, audience signals, and bidding phases are ready to implement in Google Ads.
Pro tips
Start with emotional truths, not campaign settings
The quality of every deliverable depends on the emotional truth extraction. Invest time answering the 5 questions with specific customer language.
Use the DR audit on existing creative first
If you have Demand Gen ads running, audit them first. The score gap between your current creative and 60+ shows exactly where to focus.
Don't launch all 4 layers on day one
Start with Layer 1 + Layer 4. Your remarketing pools are empty at launch. Add layers as audience data builds.
See what this agent produces
Real output formats from actual workflows — structured, scored, and ready to act on.
CREATIVE_BRIEF.md
Demand Gen creative brief
## Creative Brief — 20 Images, 4 Angles Angle 1: Problem-Emotional (5 images) Hook: "Your plants are drowning and you don't know it" DR Score: 72/80 | Quality: PASS Top headline: "The Hidden Killer in Every Planter" (89/100) Angle 2: Outcome-Rational (5 images) Hook: "3x survival rate — the test results are in" DR Score: 68/80 | Quality: PASS Top headline: "50 Species. 18 Months. One Winner." (91/100) Angle 3: Problem-Rational (5 images) Hook: "We X-rayed 10 planters. Only 1 drains properly." Angle 4: Outcome-Emotional (5 images) Hook: "The fern I gave up on just bloomed"
VIDEO_SCRIPTS.md
YouTube video script outlines
## Script 1: Mechanism Explainer (90s) [0-5s] HOOK: "Why do 73% of indoor plants die within the first year?" DR Principle: Specificity + Tension [5-25s] PROBLEM: Slow zoom on waterlogged roots. "It's not your watering schedule..." Masterson Depth: Level 3 (mechanism reveal) [25-50s] MECHANISM: Cross-section animation showing drainage grid vs standard holes. [50-75s] PROOF: Split-screen 90-day timelapse. Same plant, same care, different planter. [75-90s] CTA: "See which plants survive →" One action, direct link, no friction.
CAMPAIGN_ARCHITECTURE.md
4-Layer campaign structure
## 4-Layer YouTube Campaign Architecture Layer 1 — Prospecting (65% budget: $3,250/mo) Audiences: Custom intent + in-market gardening Creative: Mechanism Explainer + Comparison Bidding: Max Conversions → tCPA at 30 conv Layer 2 — Search Capture (20% budget: $1,000/mo) Audiences: In-market + affinity with search retargeting Launch: After 3 months of Layer 1 data Layer 3 — Retargeting (10% budget: $500/mo) Audiences: Website visitors + video viewers 50%+ Launch: After 3 weeks Layer 4 — Testing Lab (5% budget: $250/mo) Purpose: New creative, formats, audiences Graduation: 1.8x+ ROAS → promote to Layer 1
SCALING_CALENDAR.md
10-week scaling calendar
## 10-Week Scaling Calendar Week 1-2: Launch Layer 1 + Layer 4 Creative: 5 images + 2 videos Budget: $3,500/mo | Target: Baseline data Week 3-4: Add Layer 3 (retargeting) Creative: 3 retargeting-specific variants Budget: +$500/mo | Gate: 500+ site visitors Week 5-6: First creative refresh Retire: CTR drop >15% or freq >4.0 Produce: 5 new images from winning angles Week 7-8: Scale winning creative Increase Layer 1 budget 20% on ROAS >1.8x Kill underperformers (<1.5x after iteration) Week 9-10: Evaluate Layer 2 readiness Gate: 3 months data + 100 conversions
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