Every agency is pitching a $25K/mo AI offer now. Almost none show what happens after the pitch deck.
The offer structure is straightforward: AI handles production, the agency provides strategic direction, the client gets volume and speed at a fraction of a traditional team's cost. Hard to argue with as a pitch.
The problem arrives in month two. The founder is still in every creative decision, every account change, every client call. A delivery model that requires the founder to personally approve each output is structured like a high-end freelance arrangement, regardless of how the pitch frames the AI angle.
The delivery layer is the boring part nobody shows in the case study.
Here's what ours looks like.
The AI Creative Brief System generates a research-backed brief from customer intent signals. It's a structured document that tells the creative build exactly which angle, which audience framing, which proof point, and which format the data says is most likely to win. Andrey runs that system across every Meta account we manage. One operator. 250 ads a week.
The Google Ads AI Agentic System handles the multi-account architecture. Naming conventions, conversion action consistency, audience taxonomy, bid architecture - held consistent across every account change by the system, instead of a manager re-checking each account by hand. Ruslan runs that layer across the whole portfolio.
Alex runs retention across the same client base via Klaviyo. 15+ email campaigns monthly as part of the DFY retainer output.
The output (ads, presell pages, email campaigns) is where most AI-agency pitches stop. We built the input layer - the brief system, the architecture standards, the audit protocol - because that's what determines whether the output runs consistently without the founder reviewing every piece.
One system, three operators reviewing the output instead of building it. 250-1,000 ads, 10-25 presell pages, and 15+ email campaigns monthly. Live in 3 days. That's the delivery layer behind the pitch.
The $4,997 Google Ads AI Agentic System (tegra.co/store/google-ads-ai-agentic-system) is the self-deploy version of that infrastructure - for the boutique agency owner or PPC freelancer who wants to run the same architecture without building it from scratch. The DFY retainer (tegra.co/work-with-us) is the version where we run it for you.
The pitch is easy. Showing the operational layer is rarer. We show it because the operational layer is the actual product.
Ruslan co-founded Tegra in 2017. Runs the Google Ads practice - feed, PMax, search, attribution. Writes weekly about the parts of paid search operators are afraid to touch.