Tagged “ai”
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| Article type | ai | google ads | automation | agency |
|---|---|---|---|---|
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28 of 28 articles in the index
| Article / summary | Type | Published | Read |
|---|---|---|---|
The $25K/mo AI Offer: The Delivery Layer Nobody ShowsThe pitch is easy; month two is where it breaks. What an AI delivery layer actually looks like when it doesn't require the founder in every decision. By Ruslan Galba Read article | Thread | 2 min | |
AI Is Table Stakes. The Moat Is Scar Tissue.90%+ of creators use AI tools, so the stack stopped differentiating. What holds premium rates is proprietary experience embedded in the copy — named failures included. By Ruslan Galba Read article | Thread | 2 min | |
Omnicom Cut 4,000 Jobs. The Overlap Was the Model.10,000 positions gone since the IPG merger, three creative networks retired. The holdco is compressing, not redesigning — and AI moved the headcount math first. By Ruslan Galba Read article | Thread | 3 min | |
The Execution-Only Agency Is Dying. The Calibration Layer Isn't.Clients pull execution in-house with AI tools that do in 4 hours what a retainer justified across 3 weeks. What survives is the thinking they can't replicate. By Ruslan Galba Read article | Thread | 3 min | |
OpenAI at Cannes: The Platforms Are Absorbing the StackOpenAI says it's in the advertising business, Meta launched Brand Memory, award entries fell 25%. What agencies still own when the platform AI does the build. By Ruslan Galba Read article | Thread | 3 min | |
Why We Stayed Lean: 3 Operators, $10M+/mo in Ad SpendZero account managers between us and the accounts. The systems that let three operators run 20+ brands at 3.1x+ blended ROAS instead of hiring a layer cake. By Ruslan Galba Read article | Thread | 3 min | |
The Competitor Research Agentic SystemTwo hours per competitor, manually, across 15 brands. So we built an agentic system that sweeps ~5,000 Google ads and ~9,000 Meta ads and scores differentiation. By Ruslan Galba Read article | Thread | 2 min | |
Same Output, 80% Less HeadcountHow AI systems replaced 80% of the manual execution in a Google Ads agency — what got automated, what stayed human, and the real numbers behind the transition. By Ruslan Galba Read article | Article | 16 min | |
Building vs Buying AI Systems for AdsBuilding custom AI systems vs buying existing tools for Google Ads management — real costs, real timelines, real tradeoffs from an agency that tried both. By Ruslan Galba Read article | Article | 16 min | |
The AI Workflow System for Google Ads That Actually WorksYou've already tried using AI for ads. You pasted a product description into ChatGPT and asked it to "write 15 Google Ads headlines." You got 15 headlines back in 8 seconds. By Ruslan Galba Read article | Article | 17 min |