An agent built me a full advertorial funnel in a weekend. It also got two things dangerously wrong.
I've been testing the thing half my feed is excited about. Point an agent at a product, and it spins up the whole funnel - advertorial, listicle, comparison page, a quiz. Work that used to take my team two to three weeks. It did a usable first pass in about two days.
I want to be honest about both halves of that, because the demo crowd only shows you the first half.
What it nailed: structure and speed. It produced a clean advertorial arc, a comparison table that didn't embarrass itself, a quiz with branching logic wired up. As a production tool, it collapsed weeks into days. That part is real and I'm not going to pretend otherwise.
What it got dangerously wrong, twice:
One. The offer. The agent wrote compelling copy around an offer that didn't actually make sense. It assumed a discount structure the brand couldn't afford and never questioned whether the math worked. It optimizes the words, not the economics behind them. A funnel that converts on an unprofitable offer is just a faster way to lose money.
Two. The claims. It generated benefit statements that were, to put it kindly, ambitious. For a supplement brand that's not a copywriting flourish, it's an FTC problem. The model has no instinct for which claims get a brand a letter. Every line needed a human who knew the regulatory floor.
So here's where I landed after the test. The bottleneck in funnel building used to be production - writing, designing, wiring it all up. The agent genuinely moves that. But the work just relocated. It now sits on the offer, the post-click math, and the compliance line, which was always the hard part and never the typing.
I made a version of this mistake the expensive way a year ago, before any of these tools existed. Scaled a funnel with a beautiful front end and broken back-end economics. Cost me a real number to learn that production was never the constraint.
These agents are a genuine upgrade to how fast I can build. They're also very good at confidently building the wrong thing. I run every agent output through the same two questions now before a dollar goes near it: does the offer math survive contact, and will a claim get us a letter. Those two stay human.
Ruslan co-founded Tegra in 2017. Runs the Google Ads practice - feed, PMax, search, attribution. Writes weekly about the parts of paid search operators are afraid to touch.